Published on April 23, 2024 at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and
Published on April 2, 2024, at 5.48 p.m.by Stephanie Smith. Platform Magazine and Capstone Agency alumna Kristen Ellis has been in the public relations agency world for nearly eight years, having a successful career in account management after graduating from The University of Alabama in 2016. From day oneEllis
Published on February 14, 2024, 4:52 p.m.by Meg Fullen. Valentine’s Day is a special day across the United States. Whether it is a day you love or loathe, we can all agree our wallets take the biggest hit. Every year brands come out with new
Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous Tarte brand trip to Dubai to Darcy McQueeny’s all-inclusive trip to Los Angeles for White Fox
Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have become a vibrant fixture in the world of entertainment. From the toe-tapping tunes of “Mamma Mia!” to the reimagined classics in “& Juliet,” these musicals
Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body images and for crowning tall, thin young women. However, pageants are also known for building resilience by exposing women to competition
Published on December 4, 2023, 3:47 p.m.by Alison Reed. Geno Schellenberger is a successful Gen Z communicator and professional who has become an inspiration to aspiring practitioners and current professionals alike. As the founder of the Breaking and Entering Media company, consisting of the “Breaking
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand. With the release of the “Barbie” movie, the franchise created strategic partnerships, social media campaigns and utilized various forms of media
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and
Published on November 27, 2023, 3:24 p.m.by Shaley Brown. 101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and
