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Perfecting PR Pros: A Michael Smart Profile

Perfecting PR Pros: A Michael Smart Profile

Published on Dec. 9, 2024 at 7:42 p.m. By Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital

Spotify Wrapped – A Harmonious Holiday Tradition

Spotify Wrapped – A Harmonious Holiday Tradition

Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick.  With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others

The Underlying Value of Financial Comms

The Underlying Value of Financial Comms

Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible landing spot. While many students aspire to use a PR degree to conceptualize the next

From Pitch to Partnership: Fostering Genuine Connections in PR and Journalism

From Pitch to Partnership: Fostering Genuine Connections in PR and Journalism

Published on Nov. 19, 2024 at 12:01 p.m. By Braden Barksdale Forming strong relationships with journalists is a necessity for public relations professionals. Without a cohesive relationship, journalists would scramble to find content and PR professionals would disappoint their clients. The two jobs need each

Hats off to Briley King: The Trucker Hat Queen

Hats off to Briley King: The Trucker Hat Queen

Published on Nov. 18, 2024 at 6:21 p.m. By Braden Barksdale. Briley King is the wife of country singer Marcus King. She is also the face behind Little Bird Trucking. In February 2023, Briley and Marcus got married. She quit her day-to-day job in finance and

Extra! Extra! Read All About It: The Print Media Comeback

Extra! Extra! Read All About It: The Print Media Comeback

Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Lasting Legacies: How Social Media Keeps the Voices of a Generation Alive

Published on Wednesday, Nov. 6, 2024 at 7:39 p.m. By Victoria Donato. For most music lovers worldwide, social media offers an intimate, timely and easily accessible gateway into the lives of their idols. Fans are constantly rewatching stories, replaying videos and refreshing feeds, eager for

The Dynamic Duo: Events and PR

The Dynamic Duo: Events and PR

Published on Tuesday, Nov. 5, 2024 at 11:13 p.m. By Braden Barksdale. Events and public relations can go hand in hand. Many companies are using both industries to increase their engagement. So how do these two intertwine? How are companies mixing events and PR? Enhancing

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