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The Dynamic Duo: Events and PR

The Dynamic Duo: Events and PR

Published on Tuesday, Nov. 5, 2024 at 11:13 p.m. By Braden Barksdale. Events and public relations can go hand in hand. Many companies are using both industries to increase their engagement. So how do these two intertwine? How are companies mixing events and PR? Enhancing

Maximizing the Moment: The Power of Viral Communication

Maximizing the Moment: The Power of Viral Communication

Published on Oct. 31, 2024 at 1:33 p.m. By Megan Renzi. Curious about the buzz surrounding viral moments? They might just be the game-changing tool in public relations that brands need to catapult their growth. When a piece of content goes viral, it spreads quickly

How Locker Became the Ultimate Digital Vault

How Locker Became the Ultimate Digital Vault

Published on Oct. 29, 2024 at 3:17 p.m. By Rhodes Reddick. As the digital age surges, industries continue to adapt and keep up with ever-evolving technology. This is especially true in the world of fashion and e-commerce. Although fashion has been a form of self

More than a Courtesy — The Power of Pronunciation

More than a Courtesy — The Power of Pronunciation

Published on Oct. 24, 2024 at 9:51 a.m. By Rhodes Reddick. I think we can all agree that at one point or another we have been unsure of how to pronounce someone’s name. It’s awkward, at times embarrassing, and I have found myself questioning who

Voices that Sell: The Impact of Ads in Podcasting

Voices that Sell: The Impact of Ads in Podcasting

Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003, podcasts — a digital, auditory medium that allows listeners to engage with content at their

Reengaging the College Market: Brands Tap into Ambassador Programs

Reengaging the College Market: Brands Tap into Ambassador Programs

Published on Oct. 16, 2024 at 3:59 p.m. By Megan Renzi. Ambassador marketing has emerged as one of the most successful approaches for boosting brand awareness, trust and loyalty among a specific audience. What distinguishes brand ambassadors from other marketing and public relations efforts is

The Airbnb Advantage

The Airbnb Advantage

Published on September 25, 2024, at 6:34 p.m. By Braden Barksdale. Hotels are not the only lodging option anymore. Companies like Airbnb and VRBO are giving hotels a run for their money. But what sets Airbnb apart from a trusted hotel? About Airbnb Airbnb was established

Personal Branding Tips and Tricks: Building Your Unique Identity

Personal Branding Tips and Tricks: Building Your Unique Identity

Published on September 23, 2024, at 7:59 p.m. By Macy Barshick. In today’s competitive world, personal branding is more crucial than ever. Whether you’re seeking new job opportunities, aiming to establish yourself as an expert in your field or simply wanting to stand out, a

July 2024 Global Tech Outage: Emphasizing the Value of Crisis Comms

July 2024 Global Tech Outage: Emphasizing the Value of Crisis Comms

Published on September 18, 2024, at 9:22 p.m. by Rhodes Reddick. On the morning of July 19, 2024, the world woke up to one of the largest internet crashes ever recorded. CrowdStrike, an American cybersecurity company, uploaded a faulty update. In the blink of an

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