Published on Dec. 9, 2024 at 7:42 p.m. By Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his
Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital
Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick. With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others
Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible landing spot. While many students aspire to use a PR degree to conceptualize the next
Published on Nov. 20, 2024 at 7:28 p.m. By Megan Renzi. It is often said that there is no single approach to public relations, as the definition of PR is constantly evolving with the world. In the current market, agencies have the capability to do
Published on Nov. 14, 2024 at 5:47 a.m. By Macy Barshick. Building trust is essential in health care. Patients put their health and often their lives in the hands of health care providers. This makes trust a crucial part of the patient-provider relationship. Recently, health
Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the
Published on Wednesday, Nov. 6, 2024 at 9:06 p.m. By Jane Blissett. While many public relations professionals have worked in multiple sectors of the industry, Stephanie Mudgett does it all. In her career spanning approximately 40 years, Mudgett has made an impact on multiple organizations
Published on Nov. 4, 2024 at 4:36 p.m. By Lisé Badeaux. In the world of inventive public relations, creativity and connection drive every campaign. Speaking personally, the way to get me to purchase a product or start thinking about a brand is if the PR
Published on Oct. 31, 2024 at 1:33 p.m. By Megan Renzi. Curious about the buzz surrounding viral moments? They might just be the game-changing tool in public relations that brands need to catapult their growth. When a piece of content goes viral, it spreads quickly
