When Pop Culture Takes Over the Playbill
Stunt casting on Broadway brings publicity and ticket sales but sparks debate when untrained celebrities replace seasoned performers in roles.
All In: How Sports Betting Partnerships Put Network Credibility on the Line
Sports media’s growing partnerships with sportsbooks and prediction markets raise ethical questions, leaving PR professionals to defend journalistic credibility amid rising public concern today.
The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Community Over Commerce: The Mall’s Necessary Reinvention
As online shopping rises, malls must reinvent themselves around experience and community—not just retail—to restore relevance and revive social spaces many remember.
The Business of Borrowed Style
College students are embracing clothing rentals to keep up with trends, save money, and promote sustainability amid social media’s pressure for constant new outfits.
The Art of Nostalgia
TikTok’s 2016 nostalgia trend shows how powerful memories can be, influencing fashion, social media and marketing strategies as brands revive past trends for a
Crisis & Consequences: PR Lessons from 2025
From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.
Love is Blind, But Sisterhood is Special: How Brands are Embracing Female Friendship Through Galentine’s Day
How brands are leveraging Galentine’s Day to celebrate female friendship, drive influencer engagement and reposition February marketing beyond traditional Valentine’s romance.
A Digital Home for Every Hobby
Discover how brands can leverage hobby-tracking apps like Letterboxd, Strava, and Goodreads to reach engaged, like-minded audiences.
From Neutral to Negotiable: The IOC’s shift to selling Olympic Venue Naming Rights
The IOC’s venue naming rights pilot tests financial survival against Olympic neutrality, sparking debate over commercialization, integrity and the future of the Games.