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From Coffee to Cocktails: A Classy Branding Combo

From Coffee to Cocktails: A Classy Branding Combo

Published on November 30, 2021, at 8:59 p.m.by Elise Luoma From finding the best vanilla sweet cream cold brew to sampling the strongest espresso martini, coffee and cocktails have taken over the beverage industry of Tuscaloosa, Alabama. Bold brandingBranding is a tactic small businesses in the coffee and cocktail enterprise

Rebranding with Brandiose

Rebranding with Brandiose

Published on November 18, 2021, at 12:34 p.m. by Alyssa Thomas. Logos and designs are everywhere in the sports industry, and their purpose is to make a team’s brand and image more recognizable to key publics. While some are known for their classic aesthetics, others are known

How Redbubble Helps Graphic Designers Create a Personal Brand

How Redbubble Helps Graphic Designers Create a Personal Brand

Published on November 8, 2021 at 9:56 p.m. by Amelia McGowan. Graphic design is a field that has grown tremendously popular over the last several years. With the rise of digital marketing and advertising among all types of companies, graphic designers and their skills have become essential components to any marketing

“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to

Trader Joe’s: A Leader in Customer Loyalty

Trader Joe’s: A Leader in Customer Loyalty

Published on April 22, 2021 at 7:39 p.m.by Bella Valentini. When you think of strong branding strategies, grocery stores are probably not the first type of company that comes to mind. However, Trader Joe’s is a trailblazer in customer satisfaction and creating a unique in-store shopping experience

PR & Social Media: Branding Masterminds

PR & Social Media: Branding Masterminds

Published on March 24, 2021, at 6:20 p.m.  by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in

Slogans: The Ultimate Communications Tool

Slogans: The Ultimate Communications Tool

Published on March 22, 2021, at 8:52 p.m.  by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a good slogan, but it means much more than a saying or jingle that replays in

Spotlight: Knight Eady

Spotlight: Knight Eady

Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have

Should Athletic Departments Advance Campaigns to Promote Injustices?

Should Athletic Departments Advance Campaigns to Promote Injustices?

Published on December 1 , 2020 at 5:50 p.m.by Kendal Lambert. Student-athletes around the country are speaking out against social and political injustices now more than ever. Since they are students under the control of athletic departments, I raise the question: Should athletic departments advance

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