Mind Over Messaging: The Psychology Behind Public Relations
Public relations relies on psychology, emotion, cognitive bias, identity, and relationships to shape perceptions, build connections, and influence consumer behavior.
Crisis & Consequences: PR Lessons from 2025
From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.
From Neutral to Negotiable: The IOC’s shift to selling Olympic Venue Naming Rights
The IOC’s venue naming rights pilot tests financial survival against Olympic neutrality, sparking debate over commercialization, integrity and the future of the Games.
The Super Bowl: The Brand Within a Brand
The Super Bowl operates as a powerful brand within the NFL, blending host-city culture, strategic sponsorships, emotional storytelling and multimillion-dollar advertising into a global
Media Training Legends
Media training shapes Alabama athletes’ consistency, professionalism, and brand, equipping them to handle interviews, build relationships, and uphold a legacy rooted in tradition.
She’s More Than a Doll: Barbie
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand.
Media and the PR Playbook: Strategies for Sporting Success
Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines
“You’ve Got a Friend in Me”: How the NFL Introduced Football to a New Target Market
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have
The Food and Beverage Industry: Revolutionized by Social Media and PR
Social media and PR transformed the food and beverage industry, making online presence, influencer marketing, creativity, and strategic storytelling essential for restaurant success.
Communication Strategy Is an Olympic Sport
Published on October 10, 2023, 8:58 a.m.by Chloe Petro. The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games