Published on November 30, 2021, at 8:59 p.m.by Elise Luoma From finding the best vanilla sweet cream cold brew to sampling the strongest espresso martini, coffee and cocktails have taken over the beverage industry of Tuscaloosa, Alabama. Bold brandingBranding is a tactic small businesses in the coffee and cocktail enterprise
Published on November 18, 2021, at 12:34 p.m. by Alyssa Thomas. Logos and designs are everywhere in the sports industry, and their purpose is to make a team’s brand and image more recognizable to key publics. While some are known for their classic aesthetics, others are known
Published on November 10, 2021, at 6:36 p.m.by Megan Murphy. Before his career fully blossomed with his first solo Grammy-nominated album, “Flower Boy,” in 2017, Tyler, the Creator’s early mixtapes were not made for profit, but simply as an art form of storytelling and self-expression distributed free of
Published on November 8, 2021 at 9:56 p.m. by Amelia McGowan. Graphic design is a field that has grown tremendously popular over the last several years. With the rise of digital marketing and advertising among all types of companies, graphic designers and their skills have become essential components to any marketing
Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to
Published on April 22, 2021 at 7:39 p.m.by Bella Valentini. When you think of strong branding strategies, grocery stores are probably not the first type of company that comes to mind. However, Trader Joe’s is a trailblazer in customer satisfaction and creating a unique in-store shopping experience
Published on March 24, 2021, at 6:20 p.m. by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in
Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a good slogan, but it means much more than a saying or jingle that replays in
Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have
Published on December 1 , 2020 at 5:50 p.m.by Kendal Lambert. Student-athletes around the country are speaking out against social and political injustices now more than ever. Since they are students under the control of athletic departments, I raise the question: Should athletic departments advance
