Crisis Communication 101
Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is
A24’s Expertise: Authentically Connecting with Audiences
Published on April 19, 2023, at 5:49 p.m.by Hailey Castillo. “Parents need to know that even though former Disney stars Selena Gomez
Behind the “Elvis” Movie: Graceland’s PR Team
Published on April 11, 2023, at 2:59 p.m. by Emilia Ciezadlo Dubbed as the “King of Rock ’N’ Roll,” Elvis Presley is inarguably one
Reestablishing Trust in the Media
Published on April 7, 2023, at 10:01 p.m. by Kate Amberson. Trust in the media is at a nearly all-time low in
Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules.
Celsius University: How Celsius Is Living Fit with College Students
Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z,
From Campaigns to Crises: Winning PR Strategies for Political Communications from the Experts
Published on March 24, 2023, at 12:49 p.m. by Ginger Morrow Public service, among other things, is one long public relations campaign.
De-Influencing Public Relations
Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases,
From Coast to Coast: The NBCUniversal Page Program
Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program
ChatGPT: A Blessing or a Curse for the PR Industry?
Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way