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Anti-Feminism in Modern Day Sports

Anti-Feminism in Modern Day Sports

Published on March 8, 2024, at 4:17 p.m.by Malia Elliott. Did you know that only 41% of female sports teams are actually coached by a woman? Did you know that some argue how the media portrays female athletics makes it seem less entertaining? In a

Breaking Through: Women in Sports Are Here to Stay

Breaking Through: Women in Sports Are Here to Stay

Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first in NFL history, this powerful moment was further cemented when, a few months later, the team of five women helped Hurts

Media Blitz: The Changing Media Culture in College Football

Media Blitz: The Changing Media Culture in College Football

Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout the last decade, college football fans find themselves saying goodbye to old traditions and transitioning

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

Champions on the Field and in PR Strategies

Champions on the Field and in PR Strategies

Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes

Navigating NIL and the “Celebrification” of Student-Athletes

Navigating NIL and the “Celebrification” of Student-Athletes

by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the

Should Athletic Departments Advance Campaigns to Promote Injustices?

Should Athletic Departments Advance Campaigns to Promote Injustices?

Published on December 1 , 2020 at 5:50 p.m.by Kendal Lambert. Student-athletes around the country are speaking out against social and political injustices now more than ever. Since they are students under the control of athletic departments, I raise the question: Should athletic departments advance

Ready, Set, Post

Ready, Set, Post

Published on November 13, 2020, at 6:45 p.m. by Katelyn Lambert. Tom Brady’s personal Instagram account has over 6 million more followers than his team, the Tampa Bay Buccaneers. Fans are becoming more loyal to their favorite athletes than to the players’ teams. Social media

Building the Legion Brand

Building the Legion Brand

Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs —

Falling into Football Season

Falling into Football Season

Published on November 9, 2017, at 5:06 p.m. by Hyland Stockton. With Thanksgiving around the corner, people have a lot to look forward to, and I’m not just talking about the food. Fall is now in full swing, which means cozy sweaters and preparing for

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