The SEC Football Identity: Does It Still Really Mean More?
NIL is transforming college football, shifting recruiting, redefining athlete identity and challenging SEC dominance as players prioritize money, branding and new opportunities.
Crisis Communication in the Chaos of College Sports
Controversial calls and scandals in college athletics force organizations like National Collegiate Athletic Association and Southeastern Conference to navigate crisis communication, balancing silence, accountability
The Game Day Effect
Every game day outfit tells a strategic PR story—where fashion and school spirit shape perception, build brands and turn Saturdays into influence.
The Super Bowl: The Brand Within a Brand
The Super Bowl operates as a powerful brand within the NFL, blending host-city culture, strategic sponsorships, emotional storytelling and multimillion-dollar advertising into a global
Anti-Feminism in Modern Day Sports
As Kim Mulkey and Nick Saban’s media portrayals reveal, women in sports still face unequal scrutiny, representation, and respect despite comparable success and achievement.
Breaking Through: Women in Sports Are Here to Stay
Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first
Media Blitz: The Changing Media Culture in College Football
College football is evolving through social media, NIL, and media deals, reshaping journalism, recruiting, and conferences while intensifying competition and athlete branding opportunities.
How Bama Built Influencers’ Brands
Published on November 27, 2023, 3:24 p.m.by Shaley Brown. 101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of
Champions on the Field and in PR Strategies
Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over
Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his