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Crisis Communication 101

Crisis Communication 101

Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk

A PR Leader’s Guide to Toxic Positivity Versus Positivity

A PR Leader’s Guide to Toxic Positivity Versus Positivity

Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening to their associates. Before industry leaders can be part of the solution, they must first

Instagram Callout Pages: Estee Laundry and Diet Prada

Instagram Callout Pages: Estee Laundry and Diet Prada

Published on October 5, 2020, at 8:00 p.m. by Tralene Hunston. It’s undeniable that social media changed the dynamics of how organizations interact with their consumers, shifting from traditional one-way communication to the highly interactive two-way communication models that we see today. Public relations practitioners have become

Bringing Out-Group Members In

Bringing Out-Group Members In

Published on November 20, 2018, at 9:15 p.m. by Anna Jones. Out-groups and in-groups are part of everyday public relations, and while the in-group is usually the easier of the two to work with, both the out-group and the in-group are extremely valuable to the

Confidence and Empathy: Two Treasures of a PR Personality

Posted At: April 4, 2012 2:00 PM by Margaret Bishop Though the best PR professionals have a plethora of strong qualities, these two are clearly distinct. Sharpening your confidence and empathy skills can help you to be a PR practitioner who truly shines.

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