Industry Archives - Platform Magazine

All In: How Sports Betting Partnerships Put Network Credibility on the Line

Mar. 10, 2026

Sports media’s growing partnerships with sportsbooks and prediction markets raise ethical questions, leaving PR professionals to defend journalistic credibility amid rising public concern today.

Crisis & Consequences: PR Lessons from 2025

Mar. 4, 2026

by Jordan Wiktor

From celebrity scandals to corporate rebrands, 2025’s biggest PR crises reveal hard lessons about brand identity, audience trust and the consequences of misaligned messaging.

Beyond the Cap and Gown

Dec. 12, 2025

by Emma Breithaupt

After the caps fall, graduates confront an evolving job market, AI disruption and mounting stress, redefining success through adaptability, networking and intentional work-life balance.

The Skills No One Teaches: What PR Students Really Need After Graduation

Dec. 11, 2025

by Julia Fowler

While PR programs build foundational skills, professional success depends on adaptability, strategic communication and problem-solving abilities developed through real-world experience gained beyond the classroom.

Is Pilates the New Zumba? How PR and Marketing Are Rebranding Fitness Trends

Dec. 9, 2025

by Lucy Hall

From influencer-fueled gym culture to strategic marketing, Pilates has evolved into a lifestyle movement.

Beyond Made In Alabama

Dec. 4, 2025

by Addie Nails

Since 2013, Made In Alabama has redefined the state’s image, driving investment, job growth and renewed statewide pride through strategic storytelling.

The Game Day Effect

Nov. 19, 2025

by Emma Breithaupt

Every game day outfit tells a strategic PR story—where fashion and school spirit shape perception, build brands and turn Saturdays into influence.

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Meet Your New Coworker: How PR Teams are Using AI

Nov. 17, 2025

by Julia Fowler

As AI integrates into PR workflows, professionals are leveraging it to boost efficiency and insight—while human creativity, credibility and judgment remain irreplaceable.

Gravity-Defying Growth: The Plan Behind America’s Aerospace Powerhouse

Nov. 13, 2025

by Lucy Hall

Strategic branding and workforce investment transformed Huntsville into an aerospace powerhouse, driving innovation, jobs and long-term economic growth.

Taylor Swift: The Showgirl Who Mastered the Stage and the Market

Nov. 11, 2025

by Mallory Magee

Taylor Swift’s “Showgirl” era is a masterclass in branding, blending fan engagement, storytelling and visual marketing.

Industry

All In: How Sports Betting Partnerships Put Network Credibility on the Line

Beyond the Cap and Gown

The Skills No One Teaches: What PR Students Really Need After Graduation

Is Pilates the New Zumba? How PR and Marketing Are Rebranding Fitness Trends

Beyond Made In Alabama

The Game Day Effect

Meet Your New Coworker: How PR Teams are Using AI

Gravity-Defying Growth: The Plan Behind America’s Aerospace Powerhouse

Taylor Swift: The Showgirl Who Mastered the Stage and the Market

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