The Super Bowl: The Brand Within a Brand
The Super Bowl operates as a powerful brand within the NFL, blending host-city culture, strategic sponsorships, emotional storytelling and multimillion-dollar advertising into a global
The Power of Community Involvement
Here’s a polished **100‑word excerpt** that captures the central message of your piece: Sports organizations strengthen their brand image and deepen fan relationships through
Breaking Through: Women in Sports Are Here to Stay
Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first
Tackling Change: The PR Impact of Flag Football on the NFL
The NFL is expanding globally while promoting flag football to grow participation, manage safety concerns, and strengthen its brand through strategic public relations and
“You’ve Got a Friend in Me”: How the NFL Introduced Football to a New Target Market
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have
How to Network in PR
Published on April 18, 2023, at 9:58 a.m. by Emilia Ciezadlo. We are always told that networking is everything. It’s all about the people you know.
Avoiding the Perils of Performative Diversity
From the NFL to Dove, brands reveal how performative diversity damages credibility, while authentic, sustained DEI action strengthens trust and organizational integrity.
Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick
Published on February 24, 2023, at 11:05 a.m.by Olivia Esquivel. In recent years, the NFL has been faced with numerous public relations crises. During
Today’s Hot Take: The World Needs PR
Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need
From Sidelines to Social Media: Mascots Reach New Fans
[vc_row][vc_column][vc_column_text]Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Sports fans are cut from the same cloth. Regardless of age, they have a