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Tag: NFL

#TakeFlight: New York Jets Rebrand

#TakeFlight: New York Jets Rebrand

Published on April 23, 2019, at 9:25 p.m. by Hudson Nuckolls. On April 4, the NFL’s New York Jets rebranded. Those watching football in the fall will notice pretty drastic changes to one of the most storied brands in the largest market in the NFL.

Creating a Winning Brand in the NFL

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the

Tackling Free Speech in Football

Tackling Free Speech in Football

Published on November 1, 2017, at 5:02 p.m. by Rachel Tomchin. In a country full of disagreement, “64% of Americans watch NFL football.” While there are many enjoyable pastimes, NFL football has continued to be a crowd favorite for the past 30 years. From watching it on

Get Ready, Get Set, Stop?

Get Ready, Get Set, Stop?

Published on September 26, 2016, at 4:21 p.m. by Mary Catherine Molay. Opening week for the National Football League (NFL) brings in a lot of attention; however, this year, much of the media attention was negative as ESPN’s Fantasy Football app crashed — for hours.

Creating History Through an Emoji

Creating History Through an Emoji

Published on September 16, 2016, at 8:28 a.m. by Brittany Ray. Social media and sports enthusiasts unite! The time to live-tweet football games and generate engagement is at an absolute high. Twitter and football just took their relationship to a new level. In honor of the

Off the Field, In the Spotlight

Off the Field, In the Spotlight

Published on February 18, 2016, at 7:00 p.m. by Kala Brumbaugh. Public scrutiny is often a hard pill to swallow. Making mistakes is a part of everyday life. These mistakes usually have minimal effect and are easily correctable. However, the process becomes more complicated when

Slam Dunking with Millennials

Slam Dunking with Millennials

Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In

A Tweet of Giving

A Tweet of Giving

Posted: January 14, 2015, 10:18 a.m. by Mary Kathryn Woods Tis the season to be jolly — and charitable, of course. The holiday season inspires individuals, businesses and organizations, alike, to give back to their favorite causes. This spirit of giving reappears every year, but

Endorse Me, Endorse Me Not

Endorse Me, Endorse Me Not

Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning, constantly try to make their products stand out from others. Thus, when a company uses the alliance of an athlete to

Breaking the Domestic Violence Silence

Breaking the Domestic Violence Silence

Posted: September 17, 2014, 10:46 a.m. by Michelle Pierce. Why would she date someone like that? What is she thinking? If I were her, I would have left a long time ago. From the outside looking in, we, as spectators, can’t comprehend the reasons behind

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