Skip links

How to Network in PR

How to Network in PR

Published on April 18, 2023, at 9:58 a.m. by Emilia Ciezadlo. We are always told that networking is everything. It’s all about the people you know. You need to put yourself out there. You need to leverage LinkedIn as a resource. But, are we ever told how to present ourselves and

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Published on February 24, 2023, at 11:05 a.m.by Olivia Esquivel. In recent years, the NFL has been faced with numerous public relations crises. During the 2022-2023 season, it had to respond to serious injuries like Tua Tagovailoa’s concussions and Damar Hamlin’s on-field cardiac arrest. The NFL has received praise for

Today’s Hot Take: The World Needs PR

Today’s Hot Take: The World Needs PR

Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both

From Sidelines to Social Media: Mascots Reach New Fans

From Sidelines to Social Media: Mascots Reach New Fans

Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Photo by @njdevil00 on Instagram Sports fans are cut from the same cloth. Regardless of age, they have a team to root for, a logo to wear and a mascot to cherish. There’s always a
#TakeFlight: New York Jets Rebrand

#TakeFlight: New York Jets Rebrand

Published on April 23, 2019, at 9:25 p.m. by Hudson Nuckolls. On April 4, the NFL’s New York Jets rebranded. Those watching football in the fall will notice pretty drastic changes to one of the most storied brands in the largest market in the NFL.

Creating a Winning Brand in the NFL

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the

Tackling Free Speech in Football

Tackling Free Speech in Football

Published on November 1, 2017, at 5:02 p.m. by Rachel Tomchin. In a country full of disagreement, “64% of Americans watch NFL football.” While there are many enjoyable pastimes, NFL football has continued to be a crowd favorite for the past 30 years. From watching it on

Get Ready, Get Set, Stop?

Get Ready, Get Set, Stop?

Published on September 26, 2016, at 4:21 p.m. by Mary Catherine Molay. Opening week for the National Football League (NFL) brings in a lot of attention; however, this year, much of the media attention was negative as ESPN’s Fantasy Football app crashed — for hours.

Creating History Through an Emoji

Creating History Through an Emoji

Published on September 16, 2016, at 8:28 a.m. by Brittany Ray. Social media and sports enthusiasts unite! The time to live-tweet football games and generate engagement is at an absolute high. Twitter and football just took their relationship to a new level. In honor of the

Return to top of page