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Breaking Through: Women in Sports Are Here to Stay

Breaking Through: Women in Sports Are Here to Stay

Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first in NFL history, this powerful moment was further cemented when, a few months later, the team of five women helped Hurts

Tackling Change: The PR Impact of Flag Football on the NFL

Tackling Change: The PR Impact of Flag Football on the NFL

Published on February 27, 2024, 6:15 p.m. by Alexis Anderson The NFL is one of the most prevalent and popular sports and entertainment organizations in the United States. Its annual revenue in 2022 was $18.6 billion, with its most popular event, The Super Bowl, bringing in an average of

How to Network in PR

How to Network in PR

Published on April 18, 2023, at 9:58 a.m. by Emilia Ciezadlo. We are always told that networking is everything. It’s all about the people you know. You need to put yourself out there. You need to leverage LinkedIn as a resource. But, are we ever told how to present ourselves and

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Published on February 24, 2023, at 11:05 a.m.by Olivia Esquivel. In recent years, the NFL has been faced with numerous public relations crises. During the 2022-2023 season, it had to respond to serious injuries like Tua Tagovailoa’s concussions and Damar Hamlin’s on-field cardiac arrest. The NFL has received praise for

Today’s Hot Take: The World Needs PR

Today’s Hot Take: The World Needs PR

Published on Oct. 24 at 4:39 p.m.by Trinity Hunter “You’re going to regret switching your major. Public relations won’t get you where you need to be.” In spring semester of 2020, I notified my parents that I had dropped my major in computer science. Both

From Sidelines to Social Media: Mascots Reach New Fans

From Sidelines to Social Media: Mascots Reach New Fans

Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Photo by @njdevil00 on Instagram Sports fans are cut from the same cloth. Regardless of age, they have a team to root for, a logo to wear and a mascot to cherish. There’s always a
#TakeFlight: New York Jets Rebrand

#TakeFlight: New York Jets Rebrand

Published on April 23, 2019, at 9:25 p.m. by Hudson Nuckolls. On April 4, the NFL’s New York Jets rebranded. Those watching football in the fall will notice pretty drastic changes to one of the most storied brands in the largest market in the NFL.

Creating a Winning Brand in the NFL

Creating a Winning Brand in the NFL

Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the

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