The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
The Super Bowl: The Brand Within a Brand
The Super Bowl operates as a powerful brand within the NFL, blending host-city culture, strategic sponsorships, emotional storytelling and multimillion-dollar advertising into a global
Behind the 123.7 Million Super Bowl Views
Published on February 19, 2024, 5:51 p.m.by Stephanie Smith. In case you haven’t heard, Super Bowl LVIII just became the most watched broadcast of
Rihanna Is a PR Genius
Published on February 28, 2023, at 9:07 a.m. by Helen Carson. Arguably one of the most popular Sundays of the year, the 2023 Super
Dropping the Biscuit
Posted on February 16, 2016, at 1:10 a.m. by Kala Brumbaugh. When you receive a retweet, mention or like by a celebrity, it’s usually
Tackling Promo for Super Bowl 50
Posted on February 4, 2016, at 11:00 p.m. by Rachel Chandler. The Super Bowl 50 Host Committee, composed of various Bay Area leaders, plans
A Missed Opportunity
Posted: February 4, 2015, 2:45 p.m. by Kaitlin Goins. With Netflix, Hulu and soon-to-be HBO Go, purchasing cable seems ridiculous — even more so
Crop Circle Comeback: New Wave in Pre-Super Bowl Advertising
Posted: February 3, 2015, 8:36 a.m. by Haley Petrey. Spoiler alert! The New England Patriots won Super Bowl XLIX (49 for those of us
J.C. Penney’s Tweeting with Mittens — Dazzling or Daft?
Posted: February 14, 2014, 3:17 p.m., by Dustin Winn, Guest Contributor. People are sometimes quick to criticize and with social media, it’s never been
#BrandBowl
Posted At: February 3, 2014 2:47 p.m. by Morgan Daniels Super Bowl XLVIII quickly became less about the football and more about the commercials