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Tackling Promo for Super Bowl 50

Posted on February 4, 2016, at 11:00 p.m.
by Rachel Chandler.

The Super Bowl 50 Host Committee, composed of various Bay Area leaders, plans to redefine the meaning of hosting what some call America’s unofficial holiday, “Super Bowl Sunday.” How do they plan to make this golden anniversary, as the National Football League labeled it, the most iconic Super Bowl yet?

The San Francisco Bay Area has not held a Super Bowl since 1985 at Stanford Stadium. Although the famous Candlestick Park was awarded the 1999 Super Bowl XXXIII, plans to renovate the stadium were not realized, therefore leaving the NFL with no choice but to relocate.

In 2014, Candlestick was closed and later demolished. Santa Clara’s Levi’s Stadium was stamped as the new and improved football spot.

What a perfect candidate for a Super Bowl.

Levi's Stadium
Courtesy of

Of course, when the NFL comes to town, it must mark its territory with original turf, even if the stadium is only two years young … But hey, for the Host Committee, this is nothing but profitable news. It means they can now show off the Bay Area’s even newer stadium renovation.

To build fan buzz, the committee will assemble Super Bowl City presented by Verizon, located near San Francisco’s notorious Market Street. This free fan hub will offer an inside look at the city’s unique and eccentric environment through activities emphasizing the annual sporting event. Not only will this event honor the golden anniversary, but it will also ensure that the Bay Area stands out in host history.

Super bowl city
Courtesy of

Perhaps the most honorable committee effort will be the 50 Fund philanthropic push. Twenty-five percent of all income will go to local nonprofits to make this the largest charitable event the Super Bowl has ever seen. Through grant programs, Super Bowl 50 will make a lasting impact on the Bay Area for years to come.

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