The New Mainstream: How BODEN Agency Champions Latino Excellence in PR
Miami’s BODEN Agency leads culture-first PR, helping brands authentically connect with Hispanic audiences while shaping the future of mainstream public relations.
The Power of Community in Public Relations
Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of
“It’s Lit!” Is the New “I’m Lovin’ It”
Published on September 18, 2020, at 8:50 p.m. by Emily Safron. [vc_row][vc_column][vc_column_text]When I first heard about McDonald’s latest campaign with rapper Travis Scott in
I’ll Have a Degree With a Side of Fries
Published on February 12, 2020, at 9:49 p.m. by Dylan Lanas. In his 2003 hit song, 21 Questions, 50 Cent says, “If I ain’t
Brands on Twitter: They Beef, They Roast, and They Beef Some More
Why PR pros should consume their daily beef Published on February 10, 2020, at 10:19 p.m. by Faith Saucier. Brands on Twitter have been
Thoughts from Living Legends
Public relations legends Bridget Coffing and Mike Fernandez share advice for young professionals.
Bozo the Bozo?
Published on October 31, 2016, at 4:43 p.m. By Mary Catherine Molay. Before you pull out your wig and face paint, remember that there might
French Fry Frenzy
Posted on April 18, 2016, at 6:50 p.m.; updated on April 25, 2016 at 9:00 p.m. by Mackenzie Ross. Last month, I stopped at
10 Candles for Twitter
Published on March 24, 2016, at 8:00 a.m. by Hannah MacInnis. As we continue to live in an age of 24-hour news and media,
McDonald’s Makes the Best of a Mess
Published on February 29, 2016 at 12:45 p.m. by Morgan Martin. Oh McDonald’s, the father of fast food. Over the past decade or so,