Posted on October 23, 2015, 1:30 p.m. by Taylor Shelnutt. What’s better than a McMuffin and hash browns for breakfast? A McMuffin and hash browns for lunch. And dinner. And maybe a midnight snack. McDonald’s launch of the long-awaited #AllDayBreakfast on Oct. 6 brought shouts
Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked continuously on developing the McDonald’s brand, specifically the past few months with the launch of
Posted: February 5, 2015, 7:40 p.m. by Katie Vette. “For your payment today, do you have your cellphone with you? Dial up your mom, tell her you love her.” Have you been happily surprised by the McDonald’s ads lately? So have I. Starting Feb. 2,
Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official
Posted: April 7, 2014, 2:06 p.m. by Jonae Shaw. There’s been a lot of talk about Taco Bell’s recent ad campaign to promote its new breakfast menu. However, people aren’t chatting about what you’d expect. Yes, Taco Bell launching a breakfast menu is buzzworthy, but
Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company
Posted at: January 29, 2012 2:00 PM by Kera Cottingham In the world of tweeting, how detrimental is a runaway hashtag? This week, McDonald’s experimented with the hashtag #McDStories …
Posted At: October 27, 2008 12:30 PM by Molly McPherson Would you like fries with that? Fast food restaurants are an everyday convenience for today’s average American. They save time and provide an easy meal. Nevertheless, fast food restaurants have to worry constantly about their
Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On Feb. 20, 2009, I attended the Real World PR Conference sponsored by the Georgia PRSA. I was able to hear Heather
