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From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

Nashville: Established City, Blossoming Industry

Nashville: Established City, Blossoming Industry

Published on Oct. 26, 2022, at 5:03 p.m.by Breanna Erickson As PR practitioners, or soon to be practitioners, the idea that public relations is a growing field is nothing new. How much is it growing? According to IBISWorld, the PR industry has grown 2.5% annually from 2017-2021, and

“I Believe in Nashville”: Graphic Design Work in the City

“I Believe in Nashville”: Graphic Design Work in the City

Published on April 19, 2022, at 1:01 p.m. by Morgan Keel. The only place where artists can draw inspiration from neon signs, cowboy boots, country accents and music is in the literal capital of Tennessee: Nashville. While Nashvillians might not spend all of their time walking

Picking Up Their Boots: PR Professionals Head to Nashville

Picking Up Their Boots: PR Professionals Head to Nashville

Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically, public relations professionals for large corporations reside in New York, Atlanta and Los Angeles, but with new opportunities rising, they

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for

Vaccines, Vacations and Vital PR

Vaccines, Vacations and Vital PR

Published on November 18, 2021, at 12:38 p.m. by Ashley Cunigan. As the holiday season approaches and more people begin to travel, hotels across the country are seeing a shift in their post-pandemic operations. COVID-19’s effect on business and leisure travel has caused many hospitality and tourism

The Big Apple or Music City

The Big Apple or Music City

Published April 10, 2020 at 4:46 p.m. by Allie Rose. Choosing where to live after college is not limited to the time period right before graduation. Jobs evolve, careers shift, and ultimately, you change throughout the process. When starting a career in public relations in

“Miss Americana” & the Publicist

“Miss Americana” & the Publicist

Who Is Tree Paine? The Publicist Behind Taylor Swift Published on February 17, 2020, at 9:22 p.m. by Emily Greco. This month, Taylor Swift released her documentary Miss Americana, which followed Swift’s rise to fame and the obstacles she encountered along the way. The film

Company Profile: Advent

Company Profile: Advent

Published on April 16, 2019, at 10:15 p.m. by Hudson Nuckolls. Moving people Advent is a company in Nashville, Tennessee, that “designs experiences that move people.” The employees consider themselves trailblazers in an industry that the company is forging by itself. “There’s not really an

Branding: It Might Be Easier for Your Dog

Branding: It Might Be Easier for Your Dog

Published on February 24, 2017, at 11:08 a.m. by Briana Borcic. Branding yourself isn’t easy. First, you must know who you are, what your aspirations and goals are, how you want people to perceive you and the impact you want to leave. There are many people

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