Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core body of public relations is focused on two things — credibility and storytelling. Public relations
Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most distinct and famous products known by Trader Joe’s connoisseurs. The Monrovia, California-based chain started as a neighborhood grocery store in 1967 named after
Published on March 3, 2021, at 7:15 p.m. by Emma Britt. New York Fashion Week is a bi-annual event full of runway shows designed to highlight designers’ newest masterpieces that are expected to take over the next fashion season. This week-long event is significant because it
Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to connect with consumers. According to Omnicore, 500,000 influencers are active on Instagram in 2020. In a saturated market, influencers must work smarter
Published on November 18, 2020, at 10:15 p.m.by Emie Garrett. “Blend ’em, Break ‘em, Bite ‘em.” With fun, brightly colored packaging, interesting flavors and ingredient lists that do not leave customers wondering what questionable things might be lurking in its products, Blender Bombs, a South
Published on November 18, 2020, at 10:05 p.m. by Tess Hensley. The relationship between a brand’s public relations team and an influencer is crucial; one bad interaction on either side and that can ruin future relationships with other key community leaders. This year, sponsorships are more
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that
How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and
Published on March 6, 2020, at 8:33 p.m. by Katie Poedtke. YouTube dominates as a video-sharing outlet for many different industries, such as movies, music, art, science and math. There is no doubt that the platform is versatile. It is accessible and relatively easy to
Published on March, 6, 2020 at 5:48 p.m. by Faith Saucier. Oh, the art of product placement. When it’s done right, it’s one of the most subtle forms of advertising there is — content embedded so seamlessly into a production that you’d think someone ran
