Influencer Marketing Archives - Platform Magazine

Love is Blind, But Sisterhood is Special: How Brands are Embracing Female Friendship Through Galentine’s Day

Mar. 3, 2026

How brands are leveraging Galentine’s Day to celebrate female friendship, drive influencer engagement and reposition February marketing beyond traditional Valentine’s romance.

From Secret Spots to Selfie Stops

Dec. 4, 2025

by Maggie Hill

Influencers drive viral travel to places like Charleston and Pomfret, boosting tourism while overwhelming communities unprepared for sudden social media exposure.

Wait! Don’t Take the Bait!

Nov. 10, 2025

by Addie Nails

Rage baiting dominates social media, from Mikayla Nogueira to Donald Trump, proving outrage drives engagement, fuels division and keeps controversial creators trending online.

Who Really Runs The Runway?

Nov. 4, 2025

by Maggie Hill

Behind every runway moment, PR professionals script the spectacle, shaping narratives, driving buzz, and ensuring Fashion Week’s influence lingers long after lights fade.

Young beautiful woman and professional beauty make up artist vlogger or blogger recording makeup tutorial to share on website or social media.

Selling Has Gone Social

Oct. 29, 2025

by Addie Nails

Once upon a time, a knock at the door meant a salesperson on your porch with samples, a smile and a practiced pitch. Now,

Inside the Glamour and Grit of Influencer Marketing

Apr. 28, 2025

by Isabella Avila

Influencer marketing merges authenticity, strategy and compliance, turning sponsored content into powerful, trust-driven campaigns that deliver real returns for brands.

Coachella Influencer Olympics

Apr. 23, 2024

by Janet Walker

Published on April 23, 2024, at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just

De-Influencing Public Relations

Mar. 23, 2023

by Janet Walker

Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all

Influencer Marketing: The Key to Trader Joe’s’ Growth

Nov. 2, 2021

by Tracy Sims

Published on November 2, 2021, at 8:56 p.m.by Elise Luoma. Cookie Butter, Everything but the Bagel Seasoning Blend and Popcorn In a Pickle are some of the most

Can PR Talk the Talk and Walk the Walk?

Mar. 4, 2021

by Tracy Sims

Published on March 3, 2021, at 7:15 p.m. by Emma Britt. New York Fashion Week is a bi-annual event full of runway shows designed to

Influencer Marketing

Love is Blind, But Sisterhood is Special: How Brands are Embracing Female Friendship Through Galentine’s Day

Who Really Runs The Runway?

Coachella Influencer Olympics

De-Influencing Public Relations

Influencer Marketing: The Key to Trader Joe’s’ Growth

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