Published on March, 6, 2020 at 5:48 p.m. by Faith Saucier. Oh, the art of product placement. When it’s done right, it’s one of the most subtle forms of advertising there is — content embedded so seamlessly into a production that you’d think someone ran
Published on December 12, 2019, at 10:00 p.m. by Christina Guyton. Employing the latest marketing and public relations tactics to yield desired results, the fashion industry remains at the forefront of consumerism. The industry’s domestic market value alone is $406 billion, with a global value
Published on November 2, 2017, at 8:05 a.m. by Hope Todd. Generating content for a social media page can seem like a tough job. Not only does the content have to be good, but there also has to be an audience to see it. Maintaining
Published on May 29, 2017, at 9:18 a.m. by Kahla Anderson. Have you ever watched a YouTube video and the person you are watching entices you with a new product or app that you should download? This is called influencer marketing. Influencer marketing consists of
