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PR in the Ballroom

PR in the Ballroom

Published on December 10, 2023, 2:32 p.m.by Katherine Williams. “Dancing with the Stars” is the most famous ballroom dancing competition show on American TV with over 32 seasons so far. You may be wondering, how do TV shows establish longevity like it has? A good PR team

Rachel Zegler’s Comeback: Restoring Reputation in the Media

Rachel Zegler’s Comeback: Restoring Reputation in the Media

Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger Games: The Ballad of Songbirds and Snakes,” has staged a remarkable resurgence in the public relations sphere. Prior to her involvement

Disney Knows Best: Disney100 on TikTok

Disney Knows Best: Disney100 on TikTok

Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact, for the past 100 years, the Walt Disney Company has been highly regarded for its innovation in entertainment, music, branding and

Snow White’s Modern Makeover: A PR Fiasco

Snow White’s Modern Makeover: A PR Fiasco

Published on October 6, 2023, 2:56 p.m.by Caroline Raley.  The reimagined Snow White doesn’t come with seven dwarves, but she does come with a few public relations nightmares. Take, for example, one account on X, formerly known as Twitter, that is critical of the new

A24’s Expertise: Authentically Connecting with Audiences

A24’s Expertise: Authentically Connecting with Audiences

Published on April 19, 2023, at 5:49 p.m.by Hailey Castillo.  “Parents need to know that even though former Disney stars Selena Gomez and Vanessa Hudgens are in “Spring Breakers,” it’s absolutely not appropriate for teens,” Common Sense Media wrote about one of A24’s first films. Directed by Harmony Korine, who

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in her rebellious phase for “the best of both worlds.” For the first time since her departure, Miley Cyrus has partnered with Disney once again. This

The Power of Community in Public Relations

The Power of Community in Public Relations

Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that be from popularity or profit. However, one thing they all have in common is giving

Disney Helps Career Dreams Come True

Disney Helps Career Dreams Come True

Published on March 2, 2022, at 4:45 p.m.by Morgan Keel. There are two things I am passionate about: Disney and public relations. While growing up, I watched Disney movies on repeat. Little did I know that those movies would give me more than a love

“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to

“WandaVision”: A Visionary Production

“WandaVision”: A Visionary Production

Published on March 9, 2021, at 7:05 p.m. by Rachel Fuller.  Since its founding in 1923, The Walt Disney Company has sought to adapt entertainment to the changing world and bring joy to people of all ages. One of these innovations is Disney+, a video streaming

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