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A Collaborative Effort: Advancing Ethics in Public Relations

A Collaborative Effort: Advancing Ethics in Public Relations

Published on November 7, 2018, at 4:25 p.m. by Anna Claire Toxey. Using terms such as “spin” and “propaganda” to describe the work of public relations practitioners is common practice among many people today. The negative connotations associated with these words often tarnish the reputation

Ethics & the Environment

Ethics & the Environment

Published on September 27, 2017, at 7:35 p.m. by Hope Runyan. Within the past 10 years, we’ve seen a change in how companies operate. Across the globe, they have made the shift to a more environmentally sustainable way of working. Why? In today’s market, consumers

Stay Golden, Practitioners

Posted on October 12, 2015, at 6:00 p.m. by Shelby Bonner.   What is the most valued asset you can have in the world of public relations? If you’re a PR student, you’ve probably already guessed it — ethics. We all know that as public

Lights, Camera, Fashion, PR

Lights, Camera, Fashion, PR

Posted: September 26, 2014, 7:45 p.m. by Katie Foster Howard. Cameras flash, fans squeal and photographers demand more angles, more poses. In the middle of this red carpet frenzy, a celebrity has one very important question to answer: “Who are you wearing?”   The red

Bruce Berger on the Role of Counselor in Public Relations

Bruce Berger on the Role of Counselor in Public Relations

Posted At: January 9, 2013 3:20 P.M. by Sam Nathews The public relations professional wears many hats. He is expected to be a masterful writer, strategic genius, crisis handler, networker, influencer, digital deity, media mastermind and a top-tier conversationalist, to name a few. Each of

Wise Words from Harold Burson

Wise Words from Harold Burson

Posted At: April 12, 2007 10:38 AM by Jennifer Mitchell Burson-Marsteller is one of the leading public relations and public affairs firms in the world. It formed when Harold Burson merged his public relations firm with Bill Marsteller’s advertising agency in the early 1950s. Due

Tips from the Pros

Posted At: January 1, 2008 9:27 AM ETHICS AND CREDIBILITY ON-THE-JOB SKILLS JOB-SEARCH AND INTERVIEW SKILLS SKILLS FOR STUDENTS GET A STEP AHEAD ETHICS AND CREDIBILITY “Everything you do in business either adds to or detracts from your personal and professional credibility. Be mindful of

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