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Inside the Glamour and Grit of Influencer Marketing

Inside the Glamour and Grit of Influencer Marketing

Published on April 28, 2025, at 12:19 p.m. by Isabella Availa. Influencer marketing has added an additional glamorous touch to the world of public relations and has enhanced communication campaigns in unique ways. Over the past decade, influencer marketing has grown immensely. Companies are learning

The Pop-Up Phenomenon: Pros And Cons

The Pop-Up Phenomenon: Pros And Cons

Published on November 3, 2023, 11:09 a.m.by Chloe Petro.  A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand

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