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Extra! Extra! Read All About It: The Print Media Comeback

Extra! Extra! Read All About It: The Print Media Comeback

Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the

Mastering Effective Storytelling in Public Relations

Mastering Effective Storytelling in Public Relations

Published on May 7, 2024 at 2:05 p.m. by Halston Seton. As storytelling becomes a leading public relations strategy, it is important to remember how to tell a story most effectively. A common misconception about storytelling is that it involves a long conversation with one

HRlogics: The Power of PR and Marketing for Startups

HRlogics: The Power of PR and Marketing for Startups

Published on October 6, 2023, 5:00 p.m.by Katherine Williams.  Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%

NFTs 101: What PR Professionals Need to Know

NFTs 101: What PR Professionals Need to Know

Published on April 6, 2022, at 4:50 p.m. by Schuyler Rosson. Many of us are familiar with the term “NFT.” Perhaps we have even heard it defined as a “nonfungible token.” However, understanding the role NFTs play, not only in public relations but in countless consumer sectors,

Taking Down the Enemy: How to Overcome Writer’s Block

Taking Down the Enemy: How to Overcome Writer’s Block

Published on November 16, 2021 at 9:17 a.m. by Ashley Cunigan. “Everybody makes mistakes. Everybody has those days. Everybody knows what, what I’m talkin’ ‘bout,” when writer’s block gets in the way. We’ve all been there: at the library in the late hours of the night frustrated when

Shelf Storytelling: Reese’s Book Club

Shelf Storytelling: Reese’s Book Club

Published on February 3, 2020, at 9:34 p.m. by Hannah Taylor. As I walk into Barnes & Noble, the first thing I see is a warm, sunny yellow circle shining proudly over a stack of books. It’s the unmistakable, halo-like symbol of Reese’s Book Club, and

Book Recommendations for PR Pros

Book Recommendations for PR Pros

Published on November 23, 2019, at 12:00 p.m. by Heather Griffith. Storytelling is an essential skill for public relations practitioners: It’s a part of the everyday job to tell the stories of clients and use those stories to build relationships with key audiences. That is

Lights, Camera, Write! Bringing Hollywood Storytelling to PR

Lights, Camera, Write! Bringing Hollywood Storytelling to PR

Published on November 15, 2019, at 11:00 a.m. by Colton Stock. Expert tracker Cory Lambert (Jeremy Renner) finds the trail of a murdered woman in the beginning of “Wind River” (2017), a film written and directed by Taylor Sheridan. A woman, wounded and bleeding, runs

Storytelling Through the Lens of F. Scott Fitzgerald

Storytelling Through the Lens of F. Scott Fitzgerald

Published on May 14, 2018, at 10:10 a.m. by Skylar Spencer. “As communications people, we are first and foremost storytellers,” Tham Khai Meng, Ogilvy co-chairman and worldwide chief creative officer, said in a recent tweet. Storytelling is a cornerstone of public relations — from crisis

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