Published on November 16, 2021 at 9:17 a.m.
by Ashley Cunigan.
We’ve all been there: at the library in the late hours of the night frustrated when not a single idea comes to mind. While fiddling with our thumbs and waiting for the perfect words to appear on paper, doubt and anxiety swim in our heads.
Public relations professionals are always on the go — they are busy storytellers with news to share and reputations to maintain. Practitioners often experience information overload when given strict deadlines. For the sake of their clients’ needs, PR pros must find a way to keep their creative juices flowing.
Writer’s block becomes the enemy, but there are a few ways to overcome this creative battle. So what’s the solution when you’re struggling to write a press release or Instagram caption without banging your head against a wall?
Start with an outline
Writing has to start somewhere, and beginning with an outline is a great way to stay organized. Before putting pen to paper, PR professionals should consider the purpose and structure for their writing. Whether proposing a new social media strategy or preparing a news release, those who outline their writing plan are more likely to save time and avoid writer’s block.
Take a deep breath
One simple step to overcoming writer’s block is to take a deep breath. Regular rhythms of breathing can help reduce high levels of stress. If you find yourself overthinking while writing an introductory or concluding paragraph, consider taking a break from the computer and going for a walk.
Get rid of distractions
It’s no surprise that phones are a major distraction for writers. As email, text message and social media notifications clog our lock screens, writer’s block has more room to win the creative battle if you are unable to get rid of distractions. To increase your focus, consider putting your phone across the room or setting it to “Do Not Disturb” when beginning to write.
An obvious but often overlooked solution to overcoming writer’s block is to just keep going. Putting pen to paper and letting your thoughts flow can help you push through tough blocks. Begin by writing a few lines. Even if it’s messy, your writing will develop under several reviews.
Next time you feel frustrated from writer’s block, remember these tips and don’t be afraid to start off slowly. While the media is constantly reporting information, PR professionals should write for clarity and accuracy.
Remember, “Nobody’s perfect. You live and you learn it. ‘Cause everybody makes mistakes. Nobody’s perfect.”