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Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

“Game of Thrones” Killed It

“Game of Thrones” Killed It

Posted: June 2, 2014, 9:40 a.m. by Morgan Daniels. “Game of Thrones” has been thrilling and shocking fans worldwide since its original air date on April 17, 2011. This popular drama is an HBO adaptation of the fantasy novel series “A Song of Ice and

#RockTheFirm: University of Texas Tower PR

#RockTheFirm: University of Texas Tower PR

Posted At: November 19, 2013 11:00 a.m. by Karly Weigel Texas Tower PR at the University of Texas is becoming a powerhouse both locally and nationally. This student-run firm works specifically with local nonprofits in the Austin area. The students are quickly defining grassroots PR in

Yeah, Greenville, S.C., Is THAT Greenville

Yeah, Greenville, S.C., Is THAT Greenville

Posted At: October 18, 2013 10:37 a.m. by Sarah de Jong. Imagine a city of 60,000 that has been featured in O, the Oprah Magazine, Southern Living, Men’s Journal, Martha Stewart Living, Saveur, Travel + Leisure, The Boston Globe and dozens more. You wouldn’t think

Create Like a Kid

Posted At: March 19, 2013 6:15 P.M. by Caroline Murray In the field of communications, constant creativity is a part of basic job duties. Whether it is coming up with a new slogan, designing a flier or writing the weekly blog post, one thing’s for

Ho-Ho-Whole Lotta PR Wisdom from Santa

Posted At: November 28, 2012 1:50 P.M. by Sam Nathews It’s a bird! It’s a plane! It’s… an overweight, elderly man bellowing “HO-HO-HO” through the whiskers of his long, white beard while riding in a magical sleigh filled with Christmas gifts and powered by nine

Rick Bragg’s Recipe for a Rich Story

Posted: November 15, 2012 at 2:25 P.M. by Jessica Colburn. Storytelling doesn’t involve simply telling a story — it helps you feel the story. And, according to Bragg, one of the most important parts is giving your story a heart.

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