Media Blitz: The Changing Media Culture in College Football
Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity
How Bama Built Influencers’ Brands
Published on November 27, 2023, 3:24 p.m.by Shaley Brown. 101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of
From Alabama to the Big Apple
Amanda Le, an ambitious Alabama native, leveraged PR, internships, and networking to thrive in NYC as Hearst’s sales planner.
Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his
PRofiles: Kelly Presperin of KCD Worldwide
Published on April 14, 2022, at 8:00 p.m. by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has
SIDs: From the Locker Room to the Stands
Published on March 3, 2022, at 6:49 p.m. by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s
The Importance of Effective Communication While Working from Home
Published April 10, 2020, at 5:04 p.m. by Charlotte Arnold. In light of the COVID-19 pandemic, many people, whether they like it or
From Grassroots to Great Success
Published on October 29, 2018, at 4:19 p.m. by Anna Claire Toxey. Growing an organization is generally not an easy task, and often proves
Orientation to Public Relations
Published on March 27, 2018, at 8:57 p.m. by Alyssa Comins. If you want a job in public relations, experience is crucial. As a
Social Media Story Smackdown: Instagram vs. Snapchat
Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult