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PRofiles: Kelly Presperin of KCD Worldwide

PRofiles: Kelly Presperin of KCD Worldwide

Leadership Profile: Kelly Presperin of KCD Worldwide Published on April 14, at 8:00 p.m.by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University of Alabama alumna Kelly Presperin has created

SIDs: From the Locker Room to the Stands

SIDs: From the Locker Room to the Stands

Published on March 3 , 2022, at 6:49 p.m.by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s a unique position where you’re not the star of the show,” Creighton University Sports Information Director Rob Anderson said. “It’s a lot, and there’s

The Importance of Effective Communication While Working from Home

The Importance of Effective Communication While Working from Home

Published April 10, 2020, at 5:04 p.m. by Charlotte Arnold.   In light of the COVID-19 pandemic, many people, whether they like it or not, are getting a taste of working remotely. Many state governments have enacted mandates to close nonessential businesses. For these nonessential employees,

From Grassroots to Great Success

From Grassroots to Great Success

Published on October 29, 2018, at 4:19 p.m. by Anna Claire Toxey. Growing an organization is generally not an easy task, and often proves to be especially difficult for nonprofits. From lack of public awareness to funding deficits, nonprofits can struggle when starting as small

Orientation to Public Relations

Orientation to Public Relations

Published on March 27, 2018, at 8:57 p.m. by Alyssa Comins. If you want a job in public relations, experience is crucial. As a student, I am often reminded of that fact. In an industry where even internships require previous PR experience, the pressure to

Social Media Story Smackdown: Instagram vs. Snapchat

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been

Diversity as a Young Professional

Diversity as a Young Professional

Published on October 16, 2016, at 11:50 a.m. By Kennedy Studdard. For any student majoring in public relations, it is important to recognize that diversity matters. From interests and hobbies to a person’s background and identity, no two people are the same, and everyone has

To Impeach or Not to Impeach?

To Impeach or Not to Impeach?

Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the main foundation on which most relationships are formed. When someone breaks that trust, relationships suffer

Rebranding the South

Rebranding the South

Posted: January 27, 2015, 12:28 p.m. by Connor Fox. The American South has long been associated with its food, music and politics, to name just a few of its many distinct qualities. While some have an outdated perception of the region, many have come to

Tuscaloosa: Breaking the College Town Stereotype

Tuscaloosa: Breaking the College Town Stereotype

Posted: October 29, 2014, 1:42 p.m. by Katie Lansford. It’s no secret that Tuscaloosa is regarded as a college football town. From September to November each year, thousands of football fans migrate to one of Alabama’s most well-known cities to see their favorite Crimson Tide

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