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ChatGPT: A Blessing or a Curse for the PR Industry?

ChatGPT: A Blessing or a Curse for the PR Industry?

Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be

Digital Literacy in Public Relations

Digital Literacy in Public Relations

Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the ability to exist both physically and digitally. The average person picks up their phone to check a notification about 96 times a

News from the computer? Yeah right!

“Imagine if you will, sitting down with your morning coffee and turning on your home computer to read the day’s newspaper…” Wow, was this concept really so far-fetched? After viewing this 1981 T.V. newscast, you’ll see what I’m talking about. The newscast shows the exploration

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