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Editor Biographies, Fall 2023

Lauren Bingham Lauren Bingham Design Director Hometown: Dallas, Texas Major/Minor: Public Relations/Data Applications and Technology Academic Achievements: President’s List (Fall 2020, Spring 2021), Dean’s List (Fall 2021-Present) Jobs, Internships & Other Achievements: Assistant Director of Creative Media — Capstone Agency (Fall 2022–Present), Creative Media Director — Church at the

Editor Biographies, Spring 2023

Katherine Amberson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/Spanish Academic Achievements: President’s List (Fall 2020–Fall 2022), Kappa Tau Alpha National Honor Society, Phi Eta Sigma National Honor Society, Spanish Seal of Biliteracy Jobs, Internships & Other Achievements: Media Writing Center Mentor—University of Alabama (September 2022-Present), Staff Member and Social

Bud-Lash: The Bud Light Boycott Explained

Bud-Lash: The Bud Light Boycott Explained

Published on September 13, 2023, at 9:42 p.m.by Alaina McDuffie. Anheuser-Busch, the world’s largest beer brewing company, has come under fire following its partnership with transgender influencer Dylan Mulvaney. The brewery, which is known for brands like Bud Light, Budweiser and Michelob Ultra, is in the midst of a

“Pearls of Wisdom”: A Sit-Down Conversation with Gary F. Grates

“Pearls of Wisdom”: A Sit-Down Conversation with Gary F. Grates

Published on June 26, 2023, at 11:18 a.m.by Alaina McDuffie. From an internal communications intern for a New York wire and cable company to president of Edelman’s Change and Employee Management practice to head of communications for North America at General Motors Corporation and an architect for one of

Crisis Communication 101

Crisis Communication 101

Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Published on April 10, 2023, at 11:06 p.m.by Alaina McDuffie.  Kanye West versus Taylor Swift. Lea Michele versus the entire cast of “Glee.” Amber Heard versus Johnny Depp. It should come as no surprise that celebrity feuds have been a staple of the entertainment industry for decades. From social media

Let’s Talk About Starbucks Oleato

Let’s Talk About Starbucks Oleato

Published on March 8, 2023, at 4:20 p.m. by Alaina McDuffie. Starbucks has been known to tinker with its menu, but its newest experimental coffee line is leaving many coffee fans scratching their heads. Known as Oleato, the new beverage line combines Starbucks’ arabica coffee with one very puzzling ingredient: Partanna

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

The Business of the #BookTok Table

The Business of the #BookTok Table

Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re familiar with the #BookTok table. Marked with a sign reading “#BookTok” and stacked to the brim with talked-about books of varying genres and

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