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From debates to TikToks, social media reshapes political communication, blurring lines between policymaker and influencer while redefining how Gen Z consumes news and chooses
Meaning Over Marketing: Gen Z’s PR Revolution
[vc_row][vc_column][vc_column_text css=””]Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a
Balancing Magic and Message: Tristen Gell’s Leadership at Disney
Tristen Gell’s journey shows how passion, connections, and adaptability can build a successful PR career at Disney, blending storytelling, strategy, and meaningful impact.
She’s More Than a Doll: Barbie
Published on December 1, 2023, 1:54 p.m. by Shaley Brown From plastic fashion doll to live-action movie character, Barbie has always been an iconic brand.
The Pop-Up Phenomenon: Pros And Cons
Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to
Communication Strategy Is an Olympic Sport
Published on October 10, 2023, 8:58 a.m.by Chloe Petro. The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games
Crisis Communication 101
Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises
What “Little Women” Teaches Us About Rebranding
Published on March 9, 2020, at 8:53 p.m. by Olivia Carroll. Greta Gerwig’s adaptation of “Little Women” took the world by storm. The film
We’ve Got Beef: Wendy’s Snarky Twitter
Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and
“Lights, Camera … Space Exploration?”
Posted on Oct. 7, 2015 at 5 p.m. by Caroline Giddis. Political uncertainty, music festival popularity and NASA working with Hollywood: Wait … is