Lessons That Last
In PR, unpredictability is guaranteed. Experiential learning gives students the confidence, resilience and real-world skills employers demand.
The Media’s Portrayal of College from the Eyes of a Freshman
From Legally Blonde to real life, college looks glamorous on screen. But how much of it is actually true?
Media Blitz: The Changing Media Culture in College Football
College football is evolving through social media, NIL, and media deals, reshaping journalism, recruiting, and conferences while intensifying competition and athlete branding opportunities.
Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his
Celsius University: How Celsius Is Living Fit with College Students
Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z, are familiar
The Rise of the Personal Brand and NIL
Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college
SIDs: From the Locker Room to the Stands
Sports Information Directors foster the relationship between their team and its fans through the “mini brand."
Mental Health IS Health
College promises freedom and growth yet anxiety stigma and silence reveal a mental health crisis PR professionals can no longer ignore
“The Face and The Brand”: How Student Ambassadors Represent Brands on College Campuses
With the rise of the college-aged brand ambassador, companies are connecting directly with students on campuses around the country.
Collegiate Entrepreneurial Spirit During COVID-19
Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students