Skip links

ChatGPT: A Blessing or a Curse for the PR Industry?

ChatGPT: A Blessing or a Curse for the PR Industry?

Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be

Digital Literacy in Public Relations

Digital Literacy in Public Relations

Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the ability to exist both physically and digitally. The average person picks up their phone to check a notification about 96 times a

Social Media Manager: The Voice Behind the Screen

Social Media Manager: The Voice Behind the Screen

Published on March 16, 2021, at 4:14 p.m. by Rachel Breeding. In the simplest of terms, public relations is exactly what it sounds like: managing relations with the public. Whether it be for a brand, a corporation or a public figure, it is the job of

Podcast Equality — The Rise of the Female Voice

Podcast Equality — The Rise of the Female Voice

Published on October 2, 2019, at 8:25 p.m. by Louise Margeson. In a world full of smartphones, streaming services and apps that can deliver food to your door with the touch of a button, society has become transfixed with the notion of instant gratification. We

A Seat at the Table: Insights from a PR Professionals Roundtable

A Seat at the Table: Insights from a PR Professionals Roundtable

Published on March 1, 2018, at 5:44 p.m. by Halle Russo. It’s 9 a.m. on a Saturday morning. You’re sitting around a table in Reese Phifer Hall at The University of Alabama with other public relations professionals, educators and students discussing everything from integrated agencies

Return to top of page