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Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Zehnder: The Birthplace of Country Music, Jazz and Creative Communication

Published on November 22, 2021 at 7:10 p.m. by Lady Reynolds. Zehnder Communications is a fully integrated agency that offers both traditional and digital marketing services. With its primary offices located in Nashville, Tennessee, and New Orleans, these culture-rich cities offer a creative lens for

Spotlight: Knight Eady

Spotlight: Knight Eady

Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have

Come on, Sunshine, Get to Work

Come on, Sunshine, Get to Work

Published on November 30, 2020, at 5:10 p.m.by Katelyn Lambert.  When I see the logo for Hello Sunshine, I automatically think of the book club that Reese Witherspoon created, but it turns out the media company is way more than just a book club. Witherspoon’s company has

C’est la Vie: Netflix’s Marketing and PR Confusion

C’est la Vie: Netflix’s Marketing and PR Confusion

Published on November 13, 2020, at 9:58 p.m.by Emie Garrett. Between the chic clothes, upbeat French soundtrack and sweeping shots of Parisian architecture, it’s easy to get caught up in the world of “Emily in Paris,” one of Netflix’s newest original series. “Emily in Paris”

Oh Schitt! 3 Public Relations Lessons from Alexis Rose

Oh Schitt! 3 Public Relations Lessons from Alexis Rose

Published on October 30, 2020, at 6:20 p.m. By Bailey Broughton. As fans of the show are aware, “Schitt’s Creek” has returned to Netflix for its sixth and final season after becoming the first comedy program to sweep all seven of the major series prize

Branding Kristalize Jewelry

Branding Kristalize Jewelry

Published on October 29, 2020, at 5:25 p.m. By Katelyn Lambert. “The guy/girl that you know that has the looks of a celebrity, but the heart of a saint” is how Bryce Scruggs, one of two PR marketing managers at Kristalize Jewelry, describes the company’s

Dove Inspires Other Brands to Wash Away Beauty Standards

Dove Inspires Other Brands to Wash Away Beauty Standards

Published on October 29, 2020, at 8:25 a.m. by Kendal Lambert. Dove popped into the beauty industry in 1957 and ever since has been an influence on women around the world. The brand has had decade-long campaigns that have supported women and encouraged them to

Spotify Turns Up Brand Loyalty

Spotify Turns Up Brand Loyalty

Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

Pomp and (Unusual) Circumstance

Pomp and (Unusual) Circumstance

Entering the industry during COVID-19 Published on April 8, 2020, at 9:43 p.m. by Dylan Lanas. COVID-19 has taken the world by storm. The novel coronavirus permeates nearly every second of discussion. The pandemic has also sparked worries of a possible recession. On March 10,

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