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Navigating NIL and the “Celebrification” of Student-Athletes

Navigating NIL and the “Celebrification” of Student-Athletes

by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the

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