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ChatGPT: A Blessing or a Curse for the PR Industry?

ChatGPT: A Blessing or a Curse for the PR Industry?

Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be

Sustainable Fashion Brands and Consumer Loyalty

Sustainable Fashion Brands and Consumer Loyalty

Published on February 9, 2023, at 9:17 a.m. by Lauren Bingham. The clothes we wear can speak volumes without saying a single word. Whether attempting to make a fashion statement or sticking to what style fits you best, every outfit you wear communicates a message.

Wish You Were Here: A Glimpse Into the World of Tourism PR

Wish You Were Here: A Glimpse Into the World of Tourism PR

Published on January 24, 2023, at 11:03 a.m. by Lauren Barnes. There is a broad range of industries that a public relations practitioner can delve into — one of them being travel and tourism PR. Any city, regardless of its size, needs to maintain the

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

Tips and Tricks for Aspiring PR Professionals: Freshman Edition

Tips and Tricks for Aspiring PR Professionals: Freshman Edition

Published on October 4, 2021, at 5:20 p.m. by Lady Reynolds. Undergraduate students who choose public relations as their academic and career focus often have the same question: What steps should I be taking to get involved in the PR industry now? Crafted below is

The Sweetness of Incentives

The Sweetness of Incentives

Published on April 28, 2021, at 1:35 p.m.by Olivia Cooley. As we obviously know by now, COVID-19 impacted the world in a way we would have never imagined. Our personal and work lives were changed overnight, and it felt as if the nightmare would never

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