public opinion Archives - Platform Magazine

From Campaigns to Crises: Winning PR Strategies for Political Communications from the Experts

March 24, 2023

Published on March 24, 2023, at 12:49 p.m. by Ginger Morrow Public service, among other things, is one long public relations campaign. There is possibly no other field where public opinion matters more and where missteps are more obvious, so, naturally, public relations professionals have a

A Review of Anti-Valentine’s Day: The Brand

February 18, 2020

Published on February 17, 2020, at 9:48 p.m. by Janie Creighton. courtesy of @kellysikkema from Unsplash Over the years, different companies have used their own creative strategies to attract singles and non-singles to the Valentine’s Day brand. However, Valentine’s Day is not the only holiday

The Evolution of Environmental Communication

July 27, 2015

Posted: July 27, 2015, 2:50 p.m. by Mary Claire Hunter. It’s no longer if companies want to be environmentally friendly; it’s how they’re going to be environmentally friendly. All personal opinions on environmental issues aside, no company can afford not to think about its impact on the Earth’s resources

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