The Show Heard Around the World
Bad Bunny’s Super Bowl halftime show sparked political and cultural backlash. Experts say the NFL’s decision to stay silent allowed the performance—and the numbers—to
Crisis Communication in the Chaos of College Sports
Controversial calls and scandals in college athletics force organizations like National Collegiate Athletic Association and Southeastern Conference to navigate crisis communication, balancing silence, accountability
From Neutral to Negotiable: The IOC’s shift to selling Olympic Venue Naming Rights
The IOC’s venue naming rights pilot tests financial survival against Olympic neutrality, sparking debate over commercialization, integrity and the future of the Games.
The US Open: A Grand Slam for Brands
At the 2025 US Open, brands battled for attention—proving the biggest wins sometimes happen far beyond the court.
Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics
NIL allows college athletes to profit from their name, image and likeness, reshaping college sports with new opportunities, branding power, support systems, and team
Anti-Feminism in Modern Day Sports
As Kim Mulkey and Nick Saban’s media portrayals reveal, women in sports still face unequal scrutiny, representation, and respect despite comparable success and achievement.
Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his
Sports Mega-Events Pose Mega PR Problems
Published on April 3, 2023, at 2:32 p.m. by Hailey Castillo. Sports mega-events are defined as “one-time sporting events of an international scale” that yield
How to Pitch Yourself to the Sports Industry
Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the
From Sidelines to Social Media: Mascots Reach New Fans
[vc_row][vc_column][vc_column_text]Published on February 28, 2022, at 11:05 p.m.by Heather Smyth. Sports fans are cut from the same cloth. Regardless of age, they have a