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Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Published on February 25, 2021, at 11:07 a.m.  by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television season. I believe Lady Whistledown herself would agree with that. Social media is buzzing, clothing pieces inspired by the Regency era

Political Influencers: The Next Step in Political PR

Political Influencers: The Next Step in Political PR

Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in

Social Media Cleanse: What I Learned Going off the Grid

Social Media Cleanse: What I Learned Going off the Grid

Published on November 19,  2018, at 3:21 p.m. by Ali Carden. Social media is the source of so many different types of content, from news to trends to family updates. According to a Zephoria Digital Marketing blog, “4.75 billion pieces of content are shared daily”

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

The Not So Secret Service

The Not So Secret Service

Posted: April 13, 2015, 2:15 p.m. by Laura Gregory. The United States Secret Service has long been considered one of the most respected and elite groups of individuals in the nation. These servicemen and women are held to the highest standards while on the job

A Busy Time for the CDC

A Busy Time for the CDC

Posted: March 16, 2015, 10:52 a.m. by Ana Vega. The Centers for Disease Control and Prevention organization was quite active this flu season after a mismatch occurred between the predicted strains in this year’s vaccine and a predominate flu strain that was circulating the United

#JesuisCharlie

#JesuisCharlie

Posted: January 30, 2015, 4:32 p.m. by Laura Gregory. The advent of social media has allowed people from all over the world to communicate as easily as a simple tap on an iPhone screen. Particularly, in the wake of great national tragedies, the people of

Discerning Credible News Sources

Discerning Credible News Sources

Posted: April 9, 2014, 1:45 p.m. by Stefanie Dunlap. As the world becomes more and more tech-savvy, the amount of people who have access to the Internet has greatly increased, and in turn, almost everyone has the chance to contribute to the information found on

Content Marketing: An Umbrella of Tactics

Content Marketing: An Umbrella of Tactics

Posted: April 2, 2014,  2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create,

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