Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk
Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be
Published on Nov. 29 2022, at 12:11 p.m.by Breanna Erickson. As the winter holidays approach, it can be easy to get wrapped up in blankets, festivities and hot cocoa. However, we, as PR practitioners and students, must be able to keep steady relationships with key
