Published on March 24, 2025, at 6:15 p.m. by Ella Kate Baker. When a crisis hits, brands often scramble to craft the perfect response — professional, transparent and damage-controlling. But in certain scenarios, humor can be an unexpected yet effective tool. When used correctly, humor has the
Published on April 12, 2024 at 5:49 p.m. by Halston Seton. When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis. Because the ethical line is so blurred for public
Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk
Published on November 29, 2021 at 2:15 p.m.by Megan Murphy. Public relations best practices cannot be ignored in times of crisis, especially when individuals’ lives are involved. On Nov. 5, 2021, eight lives were lost in a crowd of 50,000 people at Travis Scott’s Astroworld Festival. Despite
Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and
Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life
Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies
How PR helped a city recover from the costliest tornado in U.S. history Published on March 12, 2020 at 9:16 p.m. by Dylan Lanas May 22, 2011 It’s Sunday in Joplin, a small city in southwestern Missouri with a population of a little over 50,000.
Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in
Published on April 15, 2019, at 4:20 p.m. by Hudson Nuckolls. NBC’s “The Office” ended in 2013 as one of the best shows of the 2000s, according to COMPLEX . The show’s loyal fans made it the top show watched on Netflix in 2018 — more
