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Has the Pandemic Changed Music Industry PR Forever?

Has the Pandemic Changed Music Industry PR Forever?

Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and

SickTok: PR Lessons Universities Learned in Campus Reopenings

SickTok: PR Lessons Universities Learned in Campus Reopenings

Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life

Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

Joplin

Joplin

How PR helped a city recover from the costliest tornado in U.S. history Published on March 12, 2020 at 9:16 p.m. by Dylan Lanas May 22, 2011 It’s Sunday in Joplin, a small city in southwestern Missouri with a population of a little over 50,000.

Happily Married: Crisis Communication and Ethics

Happily Married: Crisis Communication and Ethics

Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in

Corporate Crisis Management Lessons from Dunder Mifflin Scranton

Corporate Crisis Management Lessons from Dunder Mifflin Scranton

Published on April 15, 2019, at 4:20 p.m. by Hudson Nuckolls. NBC’s “The Office” ended in 2013 as one of the best shows of the 2000s, according to COMPLEX . The show’s loyal fans made it the top show watched on Netflix in 2018 — more

Lakewood Church: Forewarned Is Forestalled?

Lakewood Church: Forewarned Is Forestalled?

Published on October 24, 2017, at 12:39 p.m. by Maggie Schneider. Sometimes, crises strike without warning. A sudden, unpredictable event creates a circumstance in which a company has to scramble to protect its reputation. However, there are other times when a crisis is slow-moving and

No More Monkey Business: Tackling the Harambe Crisis

No More Monkey Business: Tackling the Harambe Crisis

Published on July 13, 2017, at 2:45 p.m. by Elizabeth Selmarten. On May 28, 2016, the Cincinnati Zoo & Botanical Garden’s livelihood was turned upside down after shooting and killing a critically endangered western lowland gorilla to save a boy who had climbed into the

University of Miami Zaps Zika

University of Miami Zaps Zika

Published on September 13, 2016, at 2:42 p.m. by Megan Perkins. “Megan, don’t forget your bug spray” has become my mother’s new catch phrase since the recent Zika virus outbreak in Miami, Florida. My typical response is an eye-roll followed by a “yeah OK, mom,”

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