Published on July 13, 2017, at 2:45 p.m. by Elizabeth Selmarten. On May 28, 2016, the Cincinnati Zoo & Botanical Garden’s livelihood was turned upside down after shooting and killing a critically endangered western lowland gorilla to save a boy who had climbed into the
Published on September 13, 2016, at 2:42 p.m. by Megan Perkins. “Megan, don’t forget your bug spray” has become my mother’s new catch phrase since the recent Zika virus outbreak in Miami, Florida. My typical response is an eye-roll followed by a “yeah OK, mom,”
Published on February 19, 2016, at 9:15 a.m. by Drew Pendleton. In today’s fast-paced world, a crisis can strike anywhere at any time. To combat this possibility, crisis management is a widely practiced sector within the public relations profession. While crises may vary in scale
Posted on December 10, 2015, at 7:00 p.m. by Madalyn Atherton. “If the citizens of Pompeii, before they were consumed by fire, had a chance to tell their friends and family throughout Rome, ‘I love you,’ ‘I’m scared,’ ‘Don’t forget me,’ don’t you think they’d
Posted: September 11, 2015, 2:45 p.m. by Caroline Giddis. If there is one thing I consistently run to after a breakup, when I fail a test, or during a summer day, it’s ice cream. I can’t imagine anything worse than a summer without my favorite
Posted: November 7, 2014, 2:35 p.m. by Mary Kathryn Woods. A crisis breaks. Within the blink of an eye, the whole world knows. How? A little blue birdie with a big mouth that we call Twitter plays a significant role in spreading news stories. A few
Posted: April 24, 2014, 2:45 p.m. by Myreete Wolford. In crisis communication, a response is necessary, but a fast response is imperative. SeaWorld’s response against the bashing-documentary “Blackfish” has come far too late — a year and four months to the date, too late. The
Posted: April 9, 2014, 1:56 p.m. by Shannon Auvil. On April 8, Comcast was named Worst Company in America by Consumerist, a consumer advocate news site. It’s the second time Comcast has won (or lost), previously snagging the honor in 2010. Comcast faced a tough
Posted: March 12, 2014, 2:22 p.m. by Addison Viani. Celebrity chef Paula Deen is well-known for her deep-fried, southern cooking, soul food. Her recipes and southern ways have created an empire for herself and her sons. Paula Deen Foods has now become a recognized brand
Posted At: November 19, 2013 11:00 a.m. by Karly Weigel Texas Tower PR at the University of Texas is becoming a powerhouse both locally and nationally. This student-run firm works specifically with local nonprofits in the Austin area. The students are quickly defining grassroots PR in
