When Rebranding Goes Wrong: Petco
Published on April 13, 2021 at 6:51 p.m. by Maggie Palmer. Rebranding is the process of changing the image or services of a company
David Dobrik’s First Response: A PR Nightmare
Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in
Meghan vs. The Queen: The Battle for PR Champion
Published on April 8, 2021 at 12:03 p.m. by Mattie Naman. Unless you literally live under a rock, then you have heard of
SOCIAL MEDIA: Who Rules the World
Published on April 5, 2021 at 6:46 p.m. by Taylor Tobin. For many of us, the first thing we do each morning when
Tips for Adjusting to a PR Internship
Published on November 17, 2020, at 4:45 p.m.by Tralene Hunston. As a graduate student with 10 years of employment history, I was
McDonald’s Attempts to Grow New Roots with the McPlant
Published on November 16, 2020, at 5:05 p.m.by Caroline Ladd. When you hear the product names McNuggets, McRib and McFlurry, you tend
Tiffany & Co.: Color Is a Brand’s Best Friend
Published on April 20, 2020, at 9:04 p.m. by Jordan Axel. One of the remarkably eminent components of a successful business is
Starbucks’ Holiday Cups – Naughty or Nice?
Published on December 4, 2019, at 9:30 p.m. by Ashby Brown. It’s that time again. Leaves are changing and the cold air
Let’s Talk About TikTok
Published on December 5, 2019, at 1:15 p.m. by Ally Denton. TikTok is the latest internet craze everyone is talking about. But
Building the Legion Brand
Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of