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The Rush to TikTok Fame: #BamaRushTok

The Rush to TikTok Fame: #BamaRushTok

Published on September 20, 2021, at 9:00 p.m.by Alyssa Thomas. “Hey y’all, I just wanted to show y’all my outfit of the day for philanthropy day two. My shirt is from Panhellenic, my skirt is from the Pants Store, my shoes are Steve Madden, and my jewelry

Brands Find Love: Bachelor Nation Collaborations

Brands Find Love: Bachelor Nation Collaborations

Published on January 9, 2020, at 8:52 a.m. by Justine Groeber. “The Bachelor” franchise is famously known for making love and drama happen, and each season brings 30 new people to the social eye. The contestants, who gain notoriety and a social media following overnight, are

Let’s Talk About TikTok

Let’s Talk About TikTok

Published on December 5, 2019, at 1:15 p.m. by Ally Denton. TikTok is the latest internet craze everyone is talking about. But what exactly is a TikTok? And why does it matter? TikTok 101 TikTok calls itself “the world’s leading destination for short-form mobile videos.”

The Relationship Between CSR and PR

The Relationship Between CSR and PR

Published on November 14, 2019, at 8:20 p.m. by Louise Margeson. Today, more than ever, consumers want to invest their time and money in brands that are socially, ethically and environmentally conscious. According to a 2015 study, “91% of global consumers expect companies to do

Better Together: The Art of Co-Branding

Better Together: The Art of Co-Branding

Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day. Promotional partnerships, also known as co-branding, have become increasingly prevalent

The Masters: A Brand Unlike Any Other

The Masters: A Brand Unlike Any Other

Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner

More Than Decent

More Than Decent

Published on March 29, 2017, at 8:14 a.m. by Josh Downey. Electronic dance music has taken the world by storm. You hear it everywhere: on the radio, in stores, online, etc. At the forefront of the electronic dance music movement stands one independent label, Mad

Watt’s Hot for Tailgating

Watt’s Hot for Tailgating

Posted: January 12, 2015, 6:48 p.m. by Stefanie Dunlap In public relations, finding the most cohesive and beneficial partnerships can help launch a campaign even further and reach a larger audience. When searching for a partner, whether it be a celebrity or a brand, it

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