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Editor Biographies, Fall 2020

Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event

Instagram: Paving the Way for Online Business

Instagram: Paving the Way for Online Business

Published on November 20, 2020, at 12:50 p.m. by Caroline Ladd. Social media is a communication strategy that has been essential to businesses in recent years. In 2020 specifically, companies have been taking advantage of these channels in order to have a better connection and

McDonald’s Attempts to Grow New Roots with the McPlant

McDonald’s Attempts to Grow New Roots with the McPlant

Published on November 16, 2020, at 5:05 p.m.by Caroline Ladd.  When you hear the product names McNuggets, McRib and McFlurry, you tend to think about the popular fast-food chain McDonald’s. However, have you heard about its new product called the McPlant? McDonald’s announced it will

COVID-19 and the Entry-Level PR Practitioner

COVID-19 and the Entry-Level PR Practitioner

Published on October 29, 2020, at 5:32 p.m. by Caroline Ladd. One of the most intimidating parts of being a young adult is starting a career. What is something that can make this even more intimidating? Trying to start a career during a pandemic. The

Collegiate Entrepreneurial Spirit During COVID-19

Collegiate Entrepreneurial Spirit During COVID-19

Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more

The Power of Rebranding

The Power of Rebranding

Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used

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