David Dobrik’s First Response: A PR Nightmare
Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in hot water.
The Power of the Apology Video (And Why So Many Fail)
Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded
Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”
Published on February 25, 2021, at 11:07 a.m. by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television
The Key Player: Dr. Kenon A. Brown
Is apologizing always the best response to a scandal? Dr. Kenon Brown’s research is uncovering what actually repairs an athlete’s image.