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Let’s Talk About TikTok

Let’s Talk About TikTok

Published on December 5, 2019, at 1:15 p.m. by Ally Denton. TikTok is the latest internet craze everyone is talking about. But what exactly is a TikTok? And why does it matter? TikTok 101 TikTok calls itself “the world’s leading destination for short-form mobile videos.”

10 Years of Platform, 10 Years of PR

10 Years of Platform, 10 Years of PR

Published on June 16, 2017, at 7:35 a.m. by Allison Morris. A lot can change over the course of 10 years. In 2007 I had braces and shopped at Aeropostale, which now is closing stores nationwide. My parents had just given me a flip phone

The Influence of Self-Branding

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and Twitter, among others. What sets these big names apart from

The Ferguson Effect

The Ferguson Effect

 Posted: October 8, 2014, 1:49 a.m. by Amber Patterson. It is finally silent. We do not hear that much about Ferguson, Missouri, on the 24-hour news cycle anymore. It’s not a main story we see on news tickers, but most importantly it’s no longer a

Oreo: The Little Cookie That Could

Oreo: The Little Cookie That Could

Posted: September 3, 2014, 2:29 p.m. by Katie Foster Howard. Coke vs. Pepsi, Apple vs. Microsoft, Nike vs. Adidas. These three brand wars have been raging in the past decades, and the entrance of social media marketing has made it a downright blood bath. However,

Get Your Thumbs Ready to Post

Posted At: October 2, 2013 2:10 p.m. by Aime O’Keefe https://vine.co/v/hgazKLULFm1/embed (Eric Simmons) It’s official. The government shut down Monday night because the House of Representatives and the Senate played hot potato with Obama’s budget. As the clock ticked down, social media exploded. Not surprisingly,

Scott: Embracing the New World of PR and Marketing

Scott: Embracing the New World of PR and Marketing

Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or developments, you risk becoming irrelevant or ineffective. Author and keynote

Tweets and Vine, Intertwined

Posted At: February 19, 2013 12:35 P.M. by Grayson Martin The latest advancements in technology and mobile devices have given birth to a social media boom that shows no signs of slowing down. Numerous social media platforms have provided PR practitioners with a plethora of

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