From Lava to Likes: How Iceland Rebranded Itself
The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010,
Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback
Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out
Alex Cooper’s Digital Domination
Since the release of Call Her Daddy six years ago, Alex Cooper has rebranded her career from someone giving risqué advice to the internet’s
The Art and Science of Rebranding
Every rebrand tells a new story, but not every audience is ready to turn the page with it.
Rebranding: Change Is Good
Rebranding, when combined with significant actionable changes, may be the best route for a company to take when seeking to reinvigorate a brand.
When Rebranding Goes Wrong: Petco
Published on April 13, 2021 at 6:51 p.m. by Maggie Palmer. Rebranding is the process of changing the image or services of a company in order
The Power of Rebranding
Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in
Rebranding the Female Marine: My Personal Story
Published on September 10, 2020, at 9:30 p.m. by Tralene Hunston. “The Few, The Proud, The Marines” … but does this slogan hold for
What “Little Women” Teaches Us About Rebranding
Published on March 9, 2020, at 8:53 p.m. by Olivia Carroll. Greta Gerwig’s adaptation of “Little Women” took the world by storm. The film
Kanye West: From Gold Digging to Following God
Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the