Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets
Published on April 4, 2022, at 10:08 p.m. by Sophie Gregor. Most people enjoy creating positive changes within their lives. These changes include altering lifestyles, taking up new hobbies, starting new businesses and changing careers. Making new changes can be intimidating, but often the payoff is well worth
Published on April 13, 2021 at 6:51 p.m. by Maggie Palmer. Rebranding is the process of changing the image or services of a company in order to attract a new audience and keep repeat customers interested. An outdated logo, dysfunctional website or new business model, among other
Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used
Published on September 10, 2020, at 9:30 p.m. by Tralene Hunston. “The Few, The Proud, The Marines” … but does this slogan hold for female Marines? For me, it didn’t. It’s undeniable that female veterans are treated differently from their male counterparts. Instead of the
Published on March 9, 2020, at 8:53 p.m. by Olivia Carroll. Greta Gerwig’s adaptation of “Little Women” took the world by storm. The film reshapes the classic story of the March sisters — Meg, Jo, Amy and Beth — from a book that walks the
Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the public relations industry. The American songwriter, record producer and rapper has successfully rebranded his image from “Gold Digger” to “Follow God.”
Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While some view it as an opportunity for renewal and growth, others see it as a company losing touch with its long-held
Published on December 15, 2017, at 7:20 a.m. by Lexi McKenzie. Celebrities have been rebranding themselves for years but lately, public figures seem to be changing up their images left and right. The popularity in rebranding begs the question, what exactly goes into the rebranding
Published on November 10, 2016, at 6:41 p.m. by Ashley Stults. The 2016 election has been like no other. Both parties have used uncharacteristic political tactics and seen unpredictable voting. While the Democrats had an unexpected split within the party – as many young voters gravitated
