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Come on, Sunshine, Get to Work

Come on, Sunshine, Get to Work

Published on November 30, 2020, at 5:10 p.m.by Katelyn Lambert.  When I see the logo for Hello Sunshine, I automatically think of the book club that Reese Witherspoon created, but it turns out the media company is way more than just a book club. Witherspoon’s company has

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

You May Want to Read the Label

You May Want to Read the Label

Published on April 15, 2020, at 8:34 p.m. by Allie Rose. Skin. It is the largest organ in the human body. We wash it. We put makeup on it. We try to make it look its best. Shouldn’t we also do our best to take

Why Clare Crawley Is Good for Bachelor PR

Why Clare Crawley Is Good for Bachelor PR

Published on April 2, 2020, at 8:53 p.m. by Emily Greco. This month, Clare Crawley was announced as “The Bachelor” franchise’s newest Bachelorette. Unlike previous Bachelorettes, Crawley was not a contestant on the most recent season of “The Bachelor.” Despite not being a recent contestant,

Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

A Review of Anti-Valentine’s Day: The Brand

A Review of Anti-Valentine’s Day: The Brand

Published on February 17, 2020, at 9:48 p.m. by Janie Creighton. courtesy of @kellysikkema from Unsplash Over the years, different companies have used their own creative strategies to attract singles and non-singles to the Valentine’s Day brand. However, Valentine’s Day is not the only holiday
Tune in to Festival PR

Tune in to Festival PR

Published on February 4, 2020, at 5:35 p.m. by Macy Krauthamer. Isn’t it every music lover’s dream to do public relations for one of their favorite music festivals? Lollapalooza. Bonnaroo. Austin City Limits. Maybe it’s just me, but the combination of music, travel and meeting

Kobe Bryant: A Legacy Beyond the Court

Kobe Bryant: A Legacy Beyond the Court

Published on January 29, 2020 at 8:37 p.m. by Allie Rose. I was eating lunch with friends on Sunday, Jan. 26, when all around the restaurant people were struck with the news that basketball legend Kobe Bryant had passed. He and his daughter Gianna died

The Foundation of Inclusive Branding

The Foundation of Inclusive Branding

Published on October 15, 2019, at 11:00 a.m. by Ali Cushing. In the past, many brands promoted products in an exclusive light, focusing on messaging that only spoke to specific demographics. However, nowadays there is a movement for more inclusive marketing, and brands that once

Building the Legion Brand

Building the Legion Brand

Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs —

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