Published on April 4, 2022, at 10:08 p.m. by Sophie Gregor. Most people enjoy creating positive changes within their lives. These changes include altering lifestyles, taking up new hobbies, starting new businesses and changing careers. Making new changes can be intimidating, but often the payoff is well worth
Published on April 13, 2021 at 6:51 p.m. by Maggie Palmer. Rebranding is the process of changing the image or services of a company in order to attract a new audience and keep repeat customers interested. An outdated logo, dysfunctional website or new business model, among other
Published on June 3, 2019, at 7:15 a.m. by Mickey Kennedy. Just a couple of months ago, Pitt Athletics announced a rebrand for all of its teams, including a new font, logo and jerseys. The University of Pittsburgh is a historical school flowing with tradition,
Posted on September 9, 2015, at 6:00 p.m. by Taylor Shelnutt. It was a Tuesday — perhaps the least threatening day of the week. Business execs began their online searches for financial reports while soccer moms looked up recipes for dinner. Suddenly, they all noticed
Posted: September 26, 2014, 9:35 a.m. by Doug Killough. “Everywhere we go; people want to know . . . who we are, so we tell them.” It’s safe to say that one particular company doesn’t have to tell anyone who it is anymore. This company
By Katy Echols I love Starbucks. I love its coffee. I love its service. I love its deep comfy chairs and trendy music. And I love that there is one on every corner. Obviously, I am not alone in this obsession. For coffee lovers nationwide,
Branding — the word once screamed advertising to me. I always have understood its ability to establish a marketable item and obviously associated it with a set of skills different from the general public relations world. After several interviews and research for my article on
