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Across the Pond: Europeans’ View of the American College Brand

Across the Pond: Europeans’ View of the American College Brand

Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also

McDonald’s Attempts to Grow New Roots with the McPlant

McDonald’s Attempts to Grow New Roots with the McPlant

Published on November 16, 2020, at 5:05 p.m.by Caroline Ladd.  When you hear the product names McNuggets, McRib and McFlurry, you tend to think about the popular fast-food chain McDonald’s. However, have you heard about its new product called the McPlant? McDonald’s announced it will

Whataburger: More Than Just Good Food

Whataburger: More Than Just Good Food

Published on February 15, 2018, at 10:03 a.m. by Greta Banks. As a Texpat, there are few things I miss more than Whataburger, the regional fast food chain located exclusively in Southern states but primarily in Texas. My craving for a Honey Butter Chicken Biscuit

French Fry Frenzy

French Fry Frenzy

Posted on April 18, 2016, at 6:50 p.m.; updated on April 25, 2016 at 9:00 p.m. by Mackenzie Ross. Last month, I stopped at a McDonald’s drive-through and perused the menu looking for my favorite item. Much to my dismay, the grilled chicken and ranch

Sandwiches and Scandal

Sandwiches and Scandal

Posted on September 24, 2015, at 9:00 a.m. by Katie Gatti. Do you know what the largest fast food chain in the world is? If you’re thinking McDonald’s, think again. Subway, the 50-year-old sandwich chain, has nearly 10,000 more locations worldwide than the iconic golden

Eat More Chicken? You don’t have to ask me twice.

Posted At: September 16, 2013 2:30 p.m. by Sarah de Jong Chick-fil-A: To some people, the nine-letter, hyphenated name of the fast-food chicken empire immediately makes them salivate. To others, it brings up unpleasant memories of the company’s past public relations blunders and overly fried

The Hackers Have It Their Way

Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company

Fast Food PR

Posted At: October 27, 2008 12:30 PM by Molly McPherson Would you like fries with that? Fast food restaurants are an everyday convenience for today’s average American. They save time and provide an easy meal. Nevertheless, fast food restaurants have to worry constantly about their

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