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Let’s Talk About Starbucks Oleato

Let’s Talk About Starbucks Oleato

Published on March 8, 2023, at 4:20 p.m. by Alaina McDuffie. Starbucks has been known to tinker with its menu, but its newest experimental coffee line is leaving many coffee fans scratching their heads. Known as Oleato, the new beverage line combines Starbucks’ arabica coffee with one very puzzling ingredient: Partanna

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Starbucks: The PR Tactics in Inclusivity

Starbucks: The PR Tactics in Inclusivity

Published on March 26, 2021, at 5:19 p.m.  by Rachel Fuller. Inclusivity is a buzz word that has become a staple in effective public relations practices. It isn’t just about including the most people possible, but rather making those publics feel valued and understood. One company

Painting a PR Picture

Painting a PR Picture

Published on February 23, 2021, at 2:42 p.m. by Taylor Tobin. When you think about public relations, does graphic design come to mind? What do you see when you open your Instagram account or walk out of your apartment door? Graphic design is interwoven into everything

Brands Endorse Voting in 2020

Brands Endorse Voting in 2020

Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.

Brands Crack Open a New RTD Experience

Brands Crack Open a New RTD Experience

Published on October 9, 2020, at 8:45 a.m. by Grace Evans. Think back to a time when White Claws didn’t exist. When the only ready-to-drink, or RTD, coffee option was a bottled Starbucks Frappuccino. When a craving for a canned cocktail could only be met

I’ll Have a Degree With a Side of Fries

I’ll Have a Degree With a Side of Fries

Published on February 12, 2020, at 9:49 p.m. by Dylan Lanas. In his 2003 hit song, 21 Questions, 50 Cent says, “If I ain’t rap ’cause I flipped burgers at Burger King / Would you be ashamed to tell your friends you feelin’ me?” The

Starbucks’ Holiday Cups – Naughty or Nice?

Starbucks’ Holiday Cups – Naughty or Nice?

Published on December 4, 2019, at 9:30 p.m. by Ashby Brown. It’s that time again. Leaves are changing and the cold air is setting in — it’s the holiday season! Brands have important roles to play throughout this season, and the coffee-selling giant Starbucks is

Unexpected Inspiration from Brand Partnerships

Unexpected Inspiration from Brand Partnerships

Published on November 19, at 12:36 p.m. by Gabrielle Sirois. Collaborations have long been used to benefit brands by giving them the chance to be exposed to different audiences. Oftentimes brands tend to collaborate with those who are similar to them because it normally makes

It’s Fall Y’all: Decoding How Companies Brand a Season

It’s Fall Y’all: Decoding How Companies Brand a Season

Published on November 8, 2017, at 1:17 p.m. by Brooke Bailey. There are a few things in life that are certain: death, taxes and the slight shock of walking into a grocery store and suddenly being surrounded by pumpkins and the overwhelming smell of cinnamon

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