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Editor Biographies, Fall 2021

Ashley Cunigan Editor/Writer and Marketing Team Member Hometown: Jacksonville, Alabama Major/Minor: Public Relations/General Business Academic Achievements: Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp Scholarship Recipient, C&IS Ambassadors Outstanding Junior (2021), UA President’s List (2018-2019), UA Dean’s List (2019-2021) Jobs, Internships & Other Achievements: Social Media

Editor Biographies, Spring 2021

Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships & Other Achievements: Student Marketing Assistant — UA Recreation (Current), Temporary Media Staff — CMA (Fall 2018, 2019), Marketing Intern — AMI

A Controversial Celebration: Burger King U.K. and International Women’s Day

A Controversial Celebration: Burger King U.K. and International Women’s Day

Published on July 8, 2021, at 10:20 a.m.by Maggie Palmer. Holidays like International Women’s Day are one of the best opportunities for feel-good marketing. Companies can use their social media accounts to appeal for change while calling attention to their brands’ newest initiatives that they

Small Business, Big Impact: Botanica and Oz Music

Small Business, Big Impact: Botanica and Oz Music

Published on April 7, 2021 at 4:30 p.m.  by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small

From the Shadows to the Spotlight: RuPaul and the Reinvention of Drag

From the Shadows to the Spotlight: RuPaul and the Reinvention of Drag

Published on March 23, 2021, at 3:54 p.m.  by Maggie Palmer. Drag is a gender-bending performance art in which extravagant clothing and makeup are used to portray a particular identity, most commonly one of the opposite sex. It’s a celebration of fashion, artistry and, perhaps most

Communications for Good: The Nonprofit Industry

Communications for Good: The Nonprofit Industry

Published on March 12, 2021, at 2:51 p.m. by Maggie Palmer. Approximately 1.56 million nonprofit organizations exist in the United States today. In an online world constantly inundated with new information, it’s important that their messages are crafted effectively, both to serve their communities and keep their organizations

Making Social Media Management Manageable

Making Social Media Management Manageable

Published on March 9, 2021, at 5:33 p.m. by Maggie Palmer. With the rise of social media, it’s no surprise that social media scheduling programs have become a dime a dozen. These programs allow users to queue content ahead of time, with many offering the capability to schedule

Influencers at UA: Molly Glus and Gracie O’Connor

Influencers at UA: Molly Glus and Gracie O’Connor

Published on February 26, 2021, at 5:06 p.m. by Maggie Palmer. Influencers have been around for far longer than we’d like to admit. From classic movie stars like Doris Day to authors such as Mark Twain, public figures have influenced everything from political opinions to fashion trends for

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