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Editor biographies, Spring 2022

Rachel Breeding Editorial Director Hometown: Tuscumbia, Alabama Major/Minors: Public Relations/Communication Studies and Criminal Justice Academic Achievements: UA Honors College (2018-Present), Phi Eta Sigma National Honor Society (2019-Present), Dean’s List (2018-2019), President’s List (2019-Present), UA C&IS Academic Achievement Award (2019, 2020, 2021), Kappa Tau Alpha National Communications Honor Society

Editor Biographies, Spring 2021

Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships & Other Achievements: Student Marketing Assistant — UA Recreation (Current), Temporary Media Staff — CMA (Fall 2018, 2019), Marketing Intern — AMI

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on

David Dobrik’s First Response: A PR Nightmare

David Dobrik’s First Response: A PR Nightmare

Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in hot water. Without some serious public relations magic, his reputation is on the line. If you haven’t heard the news, Dobrik and several

Beyond the Agency: PR Jobs You’ve Never Considered

Beyond the Agency: PR Jobs You’ve Never Considered

Published on April 8, 2021 at 11:58 a.m. by Rachel Breeding. The public relations industry is often referred to as broad, with so many different fields and career opportunities to choose from with a public relations degree. For many high school and college students, the idea

Social Media Manager: The Voice Behind the Screen

Social Media Manager: The Voice Behind the Screen

Published on March 16, 2021, at 4:14 p.m. by Rachel Breeding. In the simplest of terms, public relations is exactly what it sounds like: managing relations with the public. Whether it be for a brand, a corporation or a public figure, it is the job of

The Power of the Apology Video (And Why So Many Fail)

The Power of the Apology Video (And Why So Many Fail)

Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded his now-infamous apology video, “So Sorry.” The video, which Paul made in response to backlash he received after publishing a video

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Published on February 25, 2021, at 11:07 a.m.  by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television season. I believe Lady Whistledown herself would agree with that. Social media is buzzing, clothing pieces inspired by the Regency era

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