Rachel Breeding Archives - Platform Magazine

Editor biographies, Spring 2022

Sep. 19, 2022

by Tracy Sims

Rachel Breeding Editorial Director Hometown: Tuscumbia, Alabama Major/Minors: Public Relations/Communication Studies and Criminal Justice Academic Achievements: UA Honors College (2018-Present), Phi Eta Sigma National Honor Society (2019-Present),

Editor Biographies, Spring 2021

Sep. 13, 2021

by Tracy Sims

Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships

ASMR Ads: Reaching New Publics One Tingle at a Time

Sep. 9, 2021

by Tracy Sims

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after

“Cobra Kai”: Introducing a New Generation to a Classic Franchise Through Social Media

Apr. 14, 2021

by Tracy Sims

Published on April 14, 2021 at 5:40 p.m. by Rachel Breeding. It is undeniable that Netflix is now a film and television powerhouse. The streaming

David Dobrik’s First Response: A PR Nightmare

Apr. 13, 2021

by Tracy Sims

Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in hot water.

Beyond the Agency: PR Jobs You’ve Never Considered

Apr. 8, 2021

by Tracy Sims

Published on April 8, 2021 at 11:58 a.m. by Rachel Breeding. The public relations industry is often referred to as broad, with so many different

Social Media Manager: The Voice Behind the Screen

Mar. 16, 2021

by Rachel Breeding

Posting is easy—strategy isn’t. Discover the real role of social media managers in modern PR.

The Power of the Apology Video (And Why So Many Fail)

Mar. 5, 2021

by Tracy Sims

Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Feb. 25, 2021

by Tracy Sims

Published on February 25, 2021, at 11:07 a.m. by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television

Rachel Breeding

Editor biographies, Spring 2022

Editor Biographies, Spring 2021

ASMR Ads: Reaching New Publics One Tingle at a Time

David Dobrik’s First Response: A PR Nightmare

Beyond the Agency: PR Jobs You’ve Never Considered

The Power of the Apology Video (And Why So Many Fail)

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

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